Prescient Voice, a leading customer research platform specializing in commercial property, has released the highly-anticipated UK Retail Centre Shopper Sentiment Benchmarking Report. This comprehensive study, which gathered insights from 11,200 shoppers, provides valuable information about the shopping experience at various retail centers across several counties.
The report reveals a strong correlation between customer satisfaction and financial success for both brands and retail centers. In fact, a mere 1% increase in customer satisfaction can lead to a significant £38 increase in spending per visit and a 3.46 increase in visit frequency per year. These findings highlight the importance of investing in the shopper experience and offer valuable insights for retailers and landlords.
According to the report, enhancing play areas, entrances, and seating arrangements can significantly improve shopper satisfaction and ultimately drive spending and foot traffic. However, the study also uncovered a concerning statistic – 76% of participants reported feeling unsatisfied after their shopping trips. This presents a critical opportunity for retailers to improve their businesses and attract more customers.
David Grant, Research Director at Prescient Research, expressed excitement about the report’s release, stating, “We are thrilled to present these insights to the market. This report allows for a direct comparison of shopping centers and landlords, offering a clearer understanding of how customer sentiment influences performance.”
Prescient Research is a collective of experienced property professionals dedicated to providing cutting-edge solutions for measuring sentiment in the property sector. Their innovative platform, Prescient Voice, utilizes AI technology to gather and apply insights across the real estate industry.
For more information or to request a copy of the report, please contact Sarah Slater, UK Client Director at Prescient Research, at +44 7533 268388 or sarah.slater@prescient.properties. Further details can also be found on the company’s website at https://www.prescient.properties/.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.