Motel One Group Achieves Record-Breaking EUR 980 Million Annual Turnover in 2024 Financial Year
Munich, Germany – In a challenging market environment, the Motel One Group has achieved the highest annual turnover in the company’s history. With a 15% increase in sales, the budget design hotel chain generated a record-breaking EUR 980 million in 2024. This success can be attributed to a combination of network expansion, increased pricing power, and operational excellence.
The Motel One Group operates 99 hotels with 27,928 rooms in 13 countries and is considered the originator of the budget design hotel category. “We are proud to have achieved such remarkable results despite the challenges faced by the hospitality industry in recent years,” says Dieter Müller, founder and Chairman of the Motel One Group.
Financial Highlights
The company’s financial performance in the 2024 financial year was outstanding, with revenues increasing from EUR 851.5 million in 2023 to EUR 979.6 million in 2024. EBITDAR also saw a 14% increase to EUR 532 million, with a stable margin of 54.3%. Management EBITDA reached EUR 265 million, a 13% increase compared to the previous year. The group’s equity also remains strong, with a ratio of 52%.
Stable Occupancy Rates and Network Expansion
The strength of the brand was evident in the fourth quarter of 2024, with a TRevPAR of EUR 102 and an occupancy rate of 74%. This was a significant increase from the previous year and contributed to the overall success of the company. The Motel One Group also expanded its network with five new hotels and a total of 1,458 additional rooms, including two new The Cloud One Hotels in Düsseldorf and Gdańsk and a Motel One in Antwerp. By the end of 2024, the company operated a total of 99 hotels.
Recognitions and Awards
In addition to its financial achievements, the Motel One Group has also received recognition for its business model and corporate culture. The company has retained its top position and AAA rating from Treugast Solutions Group, highlighting the successful expansion of the brand portfolio and flexibility in development and revenue management. The company also won the Most Wanted Investment Partner award.
The Motel One Group has also won the Leading Employer award for the seventh time, ranking among the top one per cent of the best employers in Germany. The award recognizes companies with outstanding working conditions and a positive corporate culture.
Outlook for 2025
The Motel One Group has started 2025 on a positive note, with the opening of five new hotels in Munich, London, Lisbon, Paris, and Vienna. The company plans to open a total of 1,140 rooms in these new hotels, with further expansion plans in the pipeline. The strong performance of newly opened hotels in 2024, along with robust financial figures, is expected to support the company’s growth in the current market environment.
Download the Financial Report
More information about the company’s financial performance can be found in the financial report, available for download at https://ots.de/bCQSCn.
About Motel One Group
Founded in 2000, the Munich-based Motel One Group is the originator of the budget design hotel category and has won multiple awards for its concept. The company currently operates 99 hotels with 27,928 rooms in 13 countries. Motel One stands for fair prices, stylish design, and first-class comfort, setting new standards in the budget design hotel category. The hotels are known for their central locations, stylish rooms, and welcoming public areas with sophisticated design and art. In 2022, Motel One GmbH founded its second lifestyle brand, The Cloud One Hotels.
For more information, please contact:
Inken Mende
Director of Corporate Communications & PR
Tegernseer Landstrasse 165, 81539 Munich, Germany
Tel.: +49 89665025-818
Email: imende@motel-one.com
Website: www.motel-one.com
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.