World Rugby and Stepathlon Launch Road to Twickenham Virtual Challenge for Women’s Rugby World Cup 2025
London, 05.06.2025 – In an unprecedented partnership, World Rugby and Stepathlon have joined forces to launch Road to Twickenham powered by Stepathlon – a global fan engagement and wellness initiative created to involve supporters in the upcoming Women’s Rugby World Cup.
The Road to Twickenham Virtual Challenge, exclusively available on the Rugby World Cup App, started 100 days prior to the first match of the Women’s Rugby World Cup 2025. The tournament will kick off with hosts England facing USA at the Stadium of Light in Sunderland on Friday, August 22, 2025.
With the Women’s Rugby World Cup 2025 poised to be the biggest celebration of women’s rugby to date, Road to Twickenham provides a unique opportunity for fans to get involved, generating excitement and anticipation for the tournament while also educating fans about the players, teams, and venues.
Road to Twickenham invites fans to participate in physical activities, contests, and quizzes to earn points, climb up the leaderboard, compete against other global fans, and have a chance to win exclusive prizes, including tickets, merchandise, and matchday experiences. This initiative aims to create a global, active community of fans who are all passionate about the Women’s Rugby World Cup 2025.
As a strong advocate for the growth of women’s sport, Stepathlon is proud to support the Women’s Rugby World Cup by launching Road to Twickenham. This partnership aims to celebrate the tournament and raise awareness about the women’s game by encouraging fans all over the world to get active, engage, and support their favorite teams. Road to Twickenham is open to anyone, anywhere, and at any time.
Furthermore, Road to Twickenham has partnered with World Rugby’s Global Charity Partner – ChildFund Rugby, an organization dedicated to using the power of rugby to drive positive social change and support children and young people in vulnerable communities.
The Road to Twickenham Virtual Challenge will take place in two phases:
Phase 1: Road to Twickenham – 100 Days to Go Prep Sprint (Live until 21st August)
During the lead-up to the tournament, participants will embark on a virtual journey through the eight host locations, completing tasks and challenges related to wellness and rugby to earn points and unlock exclusive rewards. This phase aims to inspire, educate, and energize fans and will also give participants the chance to win match tickets and other prizes. It sets the stage for the main challenge and builds excitement as fans prepare for the tournament.
Phase 2: Road to Twickenham (22nd August – 27th September)
During the tournament, the virtual course will shift focus to the official Women’s Rugby World Cup 2025 stadiums, with challenges tied to real-time tournament moments. As fans progress through the challenges and climb the leaderboard, they will have the chance to win tickets, merchandise, and once-in-a-lifetime experiences. The Road to Twickenham Virtual Challenge will culminate in a grand finale, where the top participants will be invited to watch the final live at Twickenham Stadium on Saturday, 27th of September, with exclusive hospitality as part of an unforgettable experience.
“We are thrilled to launch Road to Twickenham in partnership with Stepathlon,” said Sarah Massey, Women’s Rugby World Cup 2025 Managing Director. “This initiative offers a fantastic way for fans around the world to get active, engage with women’s rugby, and discover more about the players, teams, and venues. With the 2025 tournament set to be the biggest yet, we’re excited to provide this unique opportunity for fans to be part of history – wherever they are.”
Ravi Krishnan, CEO & Founder of Stepathlon, shared, “As a passionate advocate for the growth and progression of women’s sport, I believe we are at a pivotal moment to drive real, lasting impact. Partnering with World Rugby for the Women’s Rugby World Cup 2025 allows us to harness that momentum – to help bring more fans into stadiums, amplify the energy of the game, and build a global movement. The Road to Twickenham, powered by Stepathlon, isn’t just a wellness initiative – it’s a call to action. It’s about building communities, inspiring participation, and accelerating the visibility and impact of women’s sport on and off the field.”
Megan Knight, ChildFund Rugby Co-Director, said: “We are excited to extend our reach with Road to Twickenham – inspiring more children, families, and communities to move, play, and learn. This partnership allows us to share the values of rugby in new ways, and we look forward to seeing the fun and benefits unfold for everyone involved.”
To join the Road to Twickenham Virtual Challenge, download the Rugby World Cup App and
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.