London, 17 June 2025 – The United Kingdom is currently facing one of its worst grass pollen hay fever seasons in recent years. As millions of people suffer from hay fever symptoms, a rare raw honey from the Sierra Madre mountains of Mexico has gone viral. The honey, known for its natural anti-allergy effect, is being hailed as a “miracle cure” by desperate hay fever sufferers. Shoppers are willing to pay up to £200 for a jar of this rare Mexican honey, which is imported exclusively by the Latin Honey Shop, a boutique London-based brand.
The honey in question is the Raw Organic Red Gumbo Limbo Honey, known for its medicinal properties. Unlike the myth surrounding local honey for hay fever, which has been debunked due to bees not feeding on grass pollen, this exotic Mexican honey has a natural antihistamine-like effect. It is produced by bees that feed on the red gumbo limbo tree, which has long been used in traditional medicine for its anti-inflammatory and immune-regulating properties.
According to a spokesperson for the Latin Honey Shop, “Every year we get customers telling us this is the only thing that works for their hay fever. It doesn’t just soothe symptoms, people are reporting full relief within days.”
The demand for this honey exploded earlier this month after multiple TikTok influencers, including @iKaiser19, posted viral reviews praising its hay fever relief powers. His video from 2023 has racked up over 1.3 million views and dozens of creators have since joined in, flooding the platform with testimonials and creating a surge in demand. A search on TikTok for “Red Gumbo Limbo Honey” reveals thousands of videos and millions of views.
Over 2000 jars of Red Gumbo Limbo Honey have been sold on TikTok alone, making it one of the most popular honeys on the platform. One verified buyer of this honey wrote, “I’ve been suffering from hay fever for the past 21 years. Since having this honey for 1.5 months, I’ve been clear of any signs of fever.”
With jars retailing for up to £20 including delivery, the limited seasonal stock typically sells out within days. In 2022, once supplies ran out, desperate buyers paid up to £200 a jar in auction. The Latin Honey Shop first discovered the honey in 2016 and has since made small yearly batches available to UK and international customers. It is harvested once a year by traditional beekeepers in remote parts of Mexico and is never heat-treated or blended, preserving its medicinal-grade quality.
As hay fever allergy sufferers continue to seek relief in a season where traditional remedies are falling short, this rare raw honey has become one of the most talked-about natural alternatives of 2025. Since its launch in 2016, the Red Gumbo Limbo Honey has sold out annually and jars have been resold for up to £200.
The Latin Honey Shop is a UK brand established in 2016 that specializes in award-winning raw organic honey and honey products sourced from the mountains, valleys, and rainforests of Latin America. Their Red Gumbo Limbo Honey product page can be found on their website, along with a TikTok shop page for the viral honey. The Latin Honey Shop can be contacted for media enquiries, comments, and sample requests.
It is important to note that there is no scientific evidence to back up the claim that local honey is effective on hay fever. The Red Gumbo Limbo honey is believed to relieve hay fever not because of matched pollen, but due to its natural anti-allergy properties. The limited yearly stock is harvested once per year in Mexico, making it a highly sought-after product.
For more information, please contact the Latin Honey Shop at info@latinhoneyshop.com.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.