Charlie Marchant, CEO of Exposure Ninja, joined fellow purpose-led businesses at the House of Commons for Better Business Day, representing the agency at this influential event.
The day included inspiring talks from retail expert Mary Portas OBE and Chris Turner, CEO of B Lab UK, in support of the Better Business Act — a proposal to amend UK company law so directors are required to give equal consideration to people, planet, and profit.
New research released by B Lab ahead of the event revealed that 76% of the British public believe companies should be legally obliged to take people and the environment into account alongside profit when making business decisions.
The event brought together progressive businesses and policy voices to explore how the Better Business Act could reshape UK enterprise. B Lab UK hosted a series of panels that focused on embedding these principles into everyday business practice.
Exposure Ninja has long supported the Better Business Act, which is scheduled for presentation to Parliament in July. The agency continues to promote the importance of aligning commercial strategy with social and environmental purpose. If enacted, the Act would reform Section 172 of the Companies Act, making it a legal requirement for directors to consider broader impact beyond shareholder returns.
“Exposure Ninja supports the Better Business Act because it gives legal backing to what we already believe — that business should serve people, planet, and profit,” says Charlie. “The change to Section 172 matters because if business decisions are driven by profit alone, we risk undermining the creation of a fair and equitable society. This is a global issue — one that affects our climate, communities, and ecosystems. Embedding this responsibility into law is a necessary step for the future of humanity.”
As a certified B Corporation and vocal advocate of the campaign, Exposure Ninja stands among more than 3,000 UK companies calling for legislative change. The agency continues to lead with purpose, combining integrated marketing with social impact.
“At Exposure Ninja, we balance people, planet, and profit by making decisions that prioritise long-term impact over short-term gain,” Charlie explains. “As a certified B Corp, we have structures in place to support this, from 20 hours of paid volunteering per employee, to carbon offsetting, charitable giving, and clear customer feedback systems. These initiatives help us build a business that benefits our team, our clients, and the world around us. As a result, we’ve seen higher-than-average employee retention, long-term client partnerships, and consistently strong client feedback.”
