Bob Armour, an executive coach and business strategist, has recently joined the faculty at Awaken Coach Institute, one of the leading global ICF-accredited coach training providers. This announcement was made on Monday, June 23rd, 2025.
Bob brings over 20 years of senior corporate leadership experience and a distinctive, strategic coaching approach to this dynamic international team. He is a graduate of Awaken’s All-in-One and Group Coaching programmes in 2023 and has since built a successful coaching practice across the UK, Europe, and the US. His work focuses on executive and leadership coaching, business transformation, and group coaching within multinational organizations.
As a faculty member, Bob will lead Group Coaching certification courses and support cohorts through the All-in-One course. He will assist aspiring coaches in deepening their skills, growing their confidence, and preparing for ICF accreditation. Bob also serves as a mentor within the Awaken community, offering grounded guidance and commercial insight to coaches looking to turn their qualification into a sustainable practice.
Bob shared, “Joining the faculty at Awaken feels like coming full circle. This community helped me shift from theory to real-world impact. Now, I’m excited to give back, bringing everything I’ve learned through years of corporate leadership and international coaching into the development of the next generation of coaches.”
During his training with Awaken, Bob developed and launched the Healthy High Street Program, which supports independent businesses through growth and change. His group coaching work has since expanded across borders, with programs designed to help organizations navigate complexity, scale effectively, and develop leaders who think differently.
Awaken Coach Institute is known for its deeply transformative and values-led training programs, which combine ICF-accredited coaching content with personal development, spirituality, and identity work.
Christie Masson Byerly, CEO of Awaken, expressed her excitement about Bob’s appointment, stating, “We’re delighted to have you, Bob. In addition to being a coaching professional with a stellar rise to success, you’re also a kind person deeply committed to building the inclusive community at the core of what we do. Congratulations and welcome to the team!”
Bob’s appointment signifies Awaken’s continued dedication to expanding its faculty with coaches who bring diverse experiences and global perspectives while maintaining the heart-led ethos the community is known for. To explore working with Bob within your own company or leadership role, please contact him at bob@armourcoaching.com.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.