Former Wimbledon champion and tennis icon Pat Cash has announced a partnership with Abler Sports & Entertainment – ASE (pronounced ‘ACE’) to create a unique event called ‘The Invitational’ with ‘Cash for Charity’. This event will be a ‘festival of tennis’ that combines sport, music, food, lifestyle, and popular culture, and is set to debut in Melbourne in January 2026, just before the Australian Open.
The inaugural edition of ‘The Invitational’ will feature legendary athletes and prominent personalities in a format that blends on-court action with off-court energy and entertainment. The event will also have a fundraising component called ‘Cash for Charity’, which will add purpose and impact to the event.
In a statement, Pat Cash said, “The Invitational is about more than just tennis. I am proud to bring this event to life with ASE and do it in a way that not only celebrates the sport but also supports causes that matter.” Cash, who is an Australian legend and known for his extraordinary skills on the court, is excited to partner with ASE to create an event that reflects his values of empathy and inclusivity.
Ravi Krishnan, the founder and CEO of ASE, expressed his enthusiasm for the project, saying, “This is what ASE is all about – creating intellectual properties that blend creativity and commerce, in collaboration with the right partners. Pat is an Australian legend who is both extraordinary and empathetic. The Invitational will reflect these qualities in combination with elegance and exclusivity, making it a unique addition to the Summer of Tennis.”
More details about ‘The Invitational’, including the schedule and format, will be announced by ASE and Pat Cash closer to the event. ASE is an IP and data-driven, full-service enterprise that operates across various industries, including sports, media, entertainment, music, fashion, food, and lifestyle. The company has a global outlook but focuses on India and emerging markets.
ASE, founded by sports industry pioneer Ravi Krishnan, helps ambitious rightsholders, brands, and talent create long-term value through the ownership of intellectual property, the power of engagement, and the convergence of culture and commerce. The company brings together global experience, local insight, and creative thinking to build scalable, relevant, and culturally resonant solutions. Backed by a preeminent investor group and advisory board with over 300 years of combined experience, ASE combines strategic vision, operational depth, and an unparalleled network of relationships with global business leaders.
For more information about ‘The Invitational’ and ASE, please contact Ravi Krishnan at ravi@aseworld.com or Shivam Srivastava at shivam@aseworld.com.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.