New Research Shows Widespread Use of Generative AI in Corporate Workplaces, But Lack of Policies and Quality Concerns Remain
London, UK- A recent study commissioned by Wordtree, a leading corporate communications consultancy, has revealed that the use of generative AI is on the rise in corporate workplaces. The study, titled “How are employees using generative AI to produce written work in 2025?”, was conducted between April and May 2025 and surveyed corporations in the UK and mainland Europe.
According to the study, 86% of corporate employees are now using generative AI platforms such as ChatGPT and Copilot to complete written work. However, while the majority of employees (58%) claim that generative AI has helped them complete up to 25% of their written work, a small number of employees (less than 1%) rely on it for more than 75% of their written work.
The study also revealed that only a third of corporate employees work in secured generative AI environments, and most organizations lack generative AI policies or quality assurance processes. This has raised concerns among employees, with 58% stating that generative AI threatens their ability to think critically.
Managing Director of Wordtree, Liz Doig, emphasized the importance of implementing proper guardrails for the use of generative AI in the workplace. “Generative AI can be an exceptionally useful tool in the workplace. However, for it to drive productivity, it needs to be deployed thoughtfully. What you don’t want is to create short-term efficiencies, at the cost of medium and long-term resilience,” she said.
“Doig also highlighted the risk generative AI poses to critical thinking. “Writing isn’t simply a process that needs to be streamlined and delegated. It’s an essential component of thinking – and exploring and interrogating ideas and data. Organisations that delegate all writing to AI are limiting their teams’ capacity to think critically and innovate,” she added.
The study also found that after marketing materials, the top use of generative AI is to produce reports. While this may seem like a practical use of the technology, Doig warns that it may come at a cost. “While generative AI can put sentences together convincingly, it isn’t capable of producing the kind of original thinking or analysis that leads to competitive advantage,” she explained.
Furthermore, 57% of survey respondents admitted to not working in a secure environment or not knowing if they are. This poses a significant risk as sensitive information may be leaked to the public.
Doig believes it is time for organizations to introduce generative AI strategies, policies, and training to mitigate potential risks and safeguard critical thinking as a core skill.
The full report can be downloaded here.
About Wordtree
Wordtree is a specialist consultancy that helps corporate organizations articulate and scale storytelling. The company creates the strategic building blocks of corporate narrative and empowers its clients to scale storytelling with human and AI training.
For more information, please contact Wordtree at info@wordtree.com or Liz Doig at liz@wordtree.com or +44 (0)7581 192123.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.