The distribution center of New Look was streamlined by eLocker, resulting in increased efficiency.

New Look, one of the leading fashion retailers in the UK, has recently implemented a smart asset management solution in their high-speed distribution centre. The solution, provided by eLocker, aims to streamline the tracking and organization of handheld devices used in the daily processing of thousands of customer orders.

Rob Galbraith, the Head of Supply & Change Management at New Look, expressed the need for a solution that would allow for quick access to handheld devices in their fast-paced environment. He stated, “eLocker helps us reduce wait times for our customers and makes everyday tasks easier to complete.”

Prior to partnering with eLocker, New Look’s process was manual and prone to human error, causing delays and additional costs. Rob recognized the need for a smarter asset management system and conducted a detailed analysis of the market. After comparing various options, eLocker stood out as the most cost-effective, efficient, and fit-for-purpose solution.

One of the key features of eLocker is its ability to track the exact item taken or returned from a locker, thanks to its use of long-range RFID and barcoding technology. This level of precision provides full visibility and control, enhancing accountability and reducing downtime.

Additionally, eLocker offers in-locker charging, eliminating the need for separate charging areas and ensuring devices are always powered and ready for use. The team at New Look also appreciated the customized solution provided by eLocker, tailored to fit their specific needs and workflow.

The installation process was seamless and efficient, thanks to the close collaboration between New Look and eLocker’s deployment team. Naveed, eLocker’s Solution Delivery Manager, stated, “We’re confident this system will drive significant improvements in efficiency, accountability, and overall asset control.”

New Look has already seen the benefits of the new system, with expectations of further improvements in operational efficiency in the coming months. Businesses interested in implementing a smart asset management solution can contact eLocker for tailored solutions that fit their needs.

Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.

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