Leading 3D visual innovation studio TRICK 3D has announced the opening of their new office in Dublin, Ireland. Founded in 2006, TRICK 3D specializes in real-time 3D animation using Unreal Engine and Unity, as well as immersive worlds, virtual reality (VR), artificial intelligence (AI) and original production.
The studio’s work in implementing the use of AI and real-time for 3D animation pipelines has accelerated in recent years, leading to the establishment of an AI innovation hub in Dublin. This move marks a significant moment for the studio as they continue to push the boundaries of 3D innovation.
Founder Chad Eikhoff expresses his excitement about the new office, stating, “The opening of TRICK 3D’s office in Ireland marks a significant moment for us as we continue to forge exciting innovations in 3D. As we expand, our focus remains on honing in on beautiful digital experiences, productions and innovations.”
The decision to open an office in Ireland was influenced by Europe’s strong commitment to animated content, with the region contributing 25% of the global total, according to Global Growth Insights. Additionally, 42% of animated TV shows in Europe are locally produced, further demonstrating the region’s dedication to the industry.
Moreover, Ireland has shown a strong commitment to digital discoveries and artificial intelligence, making it an attractive location for an innovation hub. Head of Studio Stacy Shade comments, “Increasingly, we’re seeing tech innovations globally boosting what’s possible in 3D and animation – both practically and creatively. With innovation in mind, TRICK 3D in Dublin will hone in on the potential use cases of AI across pipelines.”
TRICK 3D’s impressive client roster includes Universal Parks & Resorts, KLM, Delta Air Lines, Virgin Australia, Discovery Kids, CNN, and The Coca-Cola Company, among many others. For more information on TRICK 3D, visit their website at www.TRICK3D.eu.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.