Piecework, the popular design-driven brand known for its stylish jigsaw puzzles, announced today that it has experienced a significant increase in gross merchandise sales this year. This success can be attributed to the recent launch of their cocktail napkin collection, which has been well-received by both customers and retailers.
The new cocktail napkin line features over a dozen sets of four napkins, all beautifully packaged and ready for gifting. This marks Piecework’s first major expansion beyond puzzles since their launch in 2019. The collection has quickly gained popularity with retailers such as Nordstrom, Anthropologie, and Liberty London, as well as over 1,000 independent boutiques. In fact, since its launch earlier this year, the napkin line has entered over 1,000 retail stores, bringing Piecework’s total store count to over 2,000 worldwide.
Rachel Hochhauser, co-founder of Piecework, shared her excitement about the brand’s success. “Our goal has always been to bring colorful, whimsical, and unique products to the market,” she said. “The cocktail napkins add an element of play and design to everyday rituals, and the response has been incredible. It has shown us that there is a demand for entertaining pieces that feel special without being too precious.”
To support their growing sales, Piecework plans to expand their wholesale distribution to East Asia, Southeast Asia, Australia, and New Zealand in the fourth quarter of 2025. They have also implemented logistics operations to ensure timely and regional fulfillment for their global direct-to-consumer shipping, which will launch concurrently.
In August, Piecework unveiled their first line of decorative matchboxes, including a limited edition set featuring the longest match currently available on the market. They also gave a sneak peek of their expanded holiday collection and upcoming entertaining products at the Shoppe Object event in New York.
Looking towards the future, Piecework has plans to launch more new products in late summer 2025, with a significant expansion of their gift and lifestyle assortment scheduled for 2026. Retailers interested in carrying Piecework’s growing collection can find more information on their website.
Founded on the belief that everyday objects should bring joy, creativity, and connection, Piecework is a design-forward lifestyle brand reimagining the art of gifting and home rituals. While they first gained recognition for their modern jigsaw puzzles, the brand has now expanded into a rapidly growing line of entertaining and home goods. From playful essentials to beautiful tabletop accents, all of Piecework’s products are created to celebrate beauty, delight, and a sense of play. To learn more, visit pieceworkpuzzles.com and follow them on Instagram.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.