Tony Lewis’s Brand Momentum has taken the Sales & Marketing category award at the prestigious Business Book Awards, held on 10 September in Wembley, London. Now in their eighth year, the Awards honour outstanding achievements in business publishing and global thought leadership.
The book was recognised by the judging panel for its clarity of ideas, originality, and strong practical relevance. In presenting the award, the organisers remarked:
“The author has shown outstanding credibility and thought leadership in this category. Their fresh, innovative approach and engaging content, combined with excellent case studies, brought the key messages to life in a way that feels relevant and inspiring for businesses of all sizes. A truly deserving winner.”
Brand Momentum sets out a bold new model for evaluating brand growth. It notably predicted the downfall of household names such as Monarch Airlines and The Body Shop before their challenges reached the headlines.
Grounded in extensive research, the book gives marketers and executives a reliable framework to assess and forecast brand health where traditional metrics often fall short. It also highlights how maintaining consumer relevance and vitality is essential for long-term brand success.
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Over 80% of brands fail to maintain sustainable growth – not because they don’t have a good product, but because they lose momentum. Brand Momentum is about identifying that early, so businesses can act before it’s too late.” said Tony Lewis.
Brand Momentum in Action
Vision One Research, the company behind the methodology, has integrated the theory into its brand tracking services – providing clients with predictive insights into brand equity and marketing effectiveness. The approach has become a game-changer for companies wanting to avoid stagnation and unlock consistent growth.
“At Vision One, we’re proud to pioneer the use of Brand Momentum in our brand tracking research,” said Alex Brown, Director of Insights at Vision One. “It gives businesses a clearer picture of how their brand is truly performing – and it’s thrilling to see this thinking recognised through the success of the book.”
About Vision One
Vision One is an award-winning UK market research agency specialising in
brand tracking, customer insight, and strategic research. Renowned for its innovative use of Brand Momentum Theory, Vision One helps organisations measure and grow brand equity with precision. Their insights empower brands to make smarter marketing decisions, boost engagement, and drive sustained business growth.
