TokenFi, a leading tokenization platform, has announced a three-month partnership with New to The Street, a prominent financial news brand. This partnership aims to bring TokenFi’s platform to a wider audience by utilizing various media platforms, including televised interviews, commercials, and prominent billboard coverage in New York City.
According to the agreement, TokenFi will be featured in bi-monthly interview segments on Fox Business and Bloomberg Television, reaching an estimated 219 million households in the United States. In addition, TokenFi commercials will air over 100 times each month on CNBC, Fox Business, and Bloomberg during business programming hours. The second month will also see an additional 50 Bloomberg spots scheduled.
One of the highlights of the campaign is the takeover of the Reuters 42nd Street digital billboard in Times Square, where TokenFi advertisements will run 20 times an hour for four weeks each month. This campaign will also showcase related projects, Floki and Valhalla.
All content from the broadcasts will be archived on New to The Street’s YouTube channel, which has over 3.4 million subscribers, and will be shared across its social media platforms. Monthly press releases and syndicated coverage will be distributed to major business desks at ABC, NBC, CBS, and Fox.
To further engage with investors, TokenFi will host events in New York City, including broker meetings, retail gatherings, and presentations to accredited investors and family offices.
Vince Caruso, co-founder and chief executive of New to The Street, stated that the partnership aims to introduce TokenFi to both institutional and retail audiences by utilizing a combination of broadcast, digital, and outdoor coverage. The series is set to begin in October 2025, with TokenFi interviews airing during prime hours on Fox Business and Bloomberg.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.