Motel One announces acquisition of seven Flemings Hotels / The hotel group reveals plans for future growth strategy through acquisitions

Munich, Germany – The Motel One Group, a leader in the budget design hotel segment, has announced its continued growth with the acquisition of seven prime city-center hotels in Germany and Austria. The properties, currently under the Flemings brand, will undergo extensive renovations and rebranding before reopening in 2026 as part of the Motel One and The Cloud One Hotels brands.

The new hotels, located in Munich, Frankfurt, Bremen, and Vienna, will strengthen the group’s presence in the DACH region and cater to a wider range of guest segments. “Acquisitions will play a key role in our growth strategy,” says Stefan Lenze, Co-CEO of the Motel One Group. “Through targeted takeovers, we can accelerate our expansion in established markets and offer our guests premium locations with the high level of quality they have come to expect.”

Filip Blodinger, Managing Director of Flemings Asset Management, which manages the hotels on behalf of the owners, adds, “We have found the perfect partner in Motel One to reposition this hotel portfolio and fully maximize the potential of these excellent properties. We look forward to working together and successfully developing these locations.”

The Motel One Group’s expansion plans include a focus on international growth, with each new project carefully selected to fit the brand’s vision while providing guests with prime locations and exceptional quality. The newly acquired hotels will undergo renovations while remaining in operation, and all current employees will be retained by the group. The properties will remain in the ownership of their current owners, and the transactions are subject to approval by relevant antitrust authorities.

Founded in 2000 and headquartered in Munich, Motel One has received numerous awards for its innovative concept and is considered a pioneer in the budget design hotel segment. With 100 hotels and 28,197 rooms across 13 countries, Motel One is known for its fair prices, stylish design, and exceptional comfort. The company’s hotels are strategically located in central areas, offering modern rooms with high-quality amenities and inviting public spaces featuring sophisticated design and art. In 2022, Motel One GmbH launched its second lifestyle brand, The Cloud One Hotels.

For more information, please contact Motel One’s Director of Corporate Communications & PR, Inken Mende, at imende@motel-one.com or visit www.motel-one.com.

Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.

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