Content Catalyst, a specialist provider of technology to research publishers and analyst firms, has announced the launch of its Account Growth Suite. The new platform features are specifically designed to empower Account Managers, responsible for nurturing client relationships, with actionable insights and real-time analytics.
The Account Growth Suite introduces two powerful capabilities that aim to transform how teams manage and grow their client portfolios. The first feature, Account Growth Insights, delivers weekly intelligence directly to Account Managers’ inboxes. This provides detailed analytics on platform engagement across their entire portfolio. The automated digest highlights key account activity and flags potential expansion opportunities, including instant alerts when users attempt to access content beyond their current license. This enables proactive, timely conversations about account growth.
The second feature, My Accounts Hub, serves as a centralised command centre for account intelligence. It offers real-time analytics including activity trends, upsell leads, and monthly active user data for each account. The hub enables Account Managers to track user engagement patterns month-on-month, making it easier to identify accounts at risk of churn or primed for expansion.
Edwin Bailey, COO at Content Catalyst, shared his thoughts on the launch of the Account Growth Suite, saying, “The Account Growth Suite represents a significant step forward in how our clients can manage and grow their accounts. By surfacing actionable intelligence automatically, we’re enabling Account Managers to be more strategic and proactive in their client relationships, spotting opportunities and addressing concerns before they become critical.”
The suite is designed to help organisations reduce churn through early identification of declining engagement, identify upsell opportunities based on actual usage patterns, prioritize accounts with the highest growth potential, make data-driven decisions about account strategy, and improve client satisfaction through proactive account management.
The Account Growth Suite is now available to all Content Catalyst clients. For more information about the platform, visit contentcatalyst.com.
Content Catalyst, founded in 2003 and headquartered in Cambridge, UK, is the first-choice technology partner for ambitious analyst research firms. The company’s technology enables publishers of analyst reports and data to launch subscriber portals that maximize the value of their insights and drive revenues.
Media Contact:
Gabriella Jeakins
gabriella.jeakins@contentcatalyst.com
www.contentcatalyst.com
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.