Behavioural analytics leader Youtility has named Vijay Perincherry as its new Chief Data Scientist, expanding its executive leadership team as the company scales operations across the US and UK.
Perincherry brings more than 20 years of experience leading complex data and analytics strategies within the financial and technology sectors. His appointment reinforces Youtility’s ongoing commitment to delivering robust behavioural insights to institutions and data partners worldwide.
An alumnus of the Indian Institute of Technology and a Ph.D. graduate from the University of Delaware, Perincherry has held senior roles at several global technology firms. Most recently, he spent a decade as Chief Data Scientist at Indiggo, leading the creation of intelligent data systems for executive teams.
Before Indiggo, he co-founded Discourse Analytics, where he served for more than ten years as Chief Science Officer, developing groundbreaking personalised digital learning experiences. He also plays an active role in the ethical AI space, advising multiple international organisations.
“When I first recognized the unique potential of our initial comparison services, I saw more than a tool. I saw the ability to understand why customer actions are taken, or not taken, at scale,” CEO Tyler Boyd said.
“Members of the Youtility executive team have worked alongside Vijay for years. When they introduced me to him it was clear that his approach represented the natural evolution of our product, already proven with partners like Santander and Virgin Money, toward a global model of behavioural, humanistic connectivity in an AI-driven world. I was thrilled when he said he wanted to join our growing team.”
As Chief Data Scientist, Perincherry leads Youtility’s data strategy, advancing the company’s proprietary behavioural models and predictive analytics frameworks. His focus will be on enhancing the platform’s ability to process behavioural signals from actual human interactions and translate them into actionable intelligence that drives measurable business outcomes across the customer lifecycle.
Youtility Head of Innovation Adam Wise said: “For years: systems without spark, surveys full of misconceptions. Now we observe actual choices – what people do when presented with real decisions. Vijay makes that behavioural data actionable. He wanted in. This is just the beginning of something massive.”
Launched in 2024 with its first client Santander, Youtility partners with institutions across US and UK markets to deliver behavioural intelligence for customer acquisition, activation, and retention.
“We are modeling intent and validating at scale with actual consumer actions,” Tyler Boyd added. “It’s a system that not only interprets data but understands how to connect with every person uniquely.”
Operating from London’s Mayfair and Richmond’s West End, Youtility recently closed the first tranche of its Seed+ funding round.
For more information about Youtility, visit www.youtility.co.uk.
