Brookes, a leading supply chain planning consultancy, has been selected as the strategic partner for demand planning and inventory optimisation by Fellowes, a global provider of office products and workspace solutions. The partnership, which was announced on Thursday 20 November 2025, follows a rigorous evaluation process and will begin with implementation across Fellowes’ operations in Europe, with plans for expansion to its North America operations in the future.
Richard Chandler, Head of Customer Experience and eCommerce at Fellowes, expressed confidence in the partnership, stating that “Brookes took the time to really understand our issues and through a series of demonstrations of the SO99+ software gave us confidence that we chose the right platform to give us the visibility and control we need to serve customers better and faster.”
Brookes CEO Martin Woodward welcomed Fellowes to the Brookes family, stating that their team brought a high level of rigour and clarity to the process. He also expressed excitement for the deployment of ToolsGroup’s AI-based supply chain planning solution.
The solution, SO99+, will enable Fellowes to streamline forecasting, automate replenishment, and improve service levels across its global network. Brookes’ experienced implementation team and proven record in advanced analytics were key factors in Fellowes’ selection.
David Haerle, Director of Global Sourcing & Supply Chain at Fellowes, explained that Brookes impressed them with their knowledge and pragmatic approach to solving the pain points in their current technology and processes. He also expressed confidence in Brookes as their partner in the first stage of their digital transformation.
Brookes is a specialist supply chain planning consultancy with over 30 years of experience in designing, building, and supporting solutions for retail, distribution, and manufacturing industries. With a 97% customer retention rate, Brookes is a trusted partner for organisations seeking to optimise inventory, improve service levels, and unlock value through advanced analytics. For more information, visit their website at https://www.brookes-scs.com.
Fellowes Brands, founded in 1917, is a global provider of business products and workspace solutions. They offer a diverse range of products including record storage solutions, air quality management, business machines, contract interiors, and workspace ergonomics. With a strong focus on quality, sustainability, and customer-centric design, Fellowes continues to support modern work environments through smart, scalable solutions. For more information, visit their website at https://www.fellowes.com.
The partnership between Brookes and Fellowes is expected to bring significant benefits to Fellowes’ global supply chain transformation, and both companies are excited to work together towards a more efficient and effective future. This news was distributed by https://pressat.co.uk/.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.