PLAN-B NET ZERO AG, a Swiss green tech scale-up, has announced its new strategic direction with Neo Energy, creating a new category in the energy market. The company, founded in April 2023 by Bradley Mundt, aims to transform sustainable energy from a commodity into a digital lifestyle experience.
“We make energy smart, transparent and collaborative. With this strategy, we are not only scaling our company, but also actively accelerating the transition to a climate-neutral future,” said Mundt, founder and CEO of PLAN-B NET ZERO AG.
Neo Energy is defined as the transformation of energy from a pure supply product to an intelligent, digital, and emotionally user-centred lifestyle. The company combines 100 per cent renewable electricity with AI-driven personalisation, gamification, and a growing portfolio of non-energy services to create an ecosystem that engages customers in the energy transition in a transparent, intuitive, and motivating way.
A key component of the new strategy is the use of big data to better understand energy behaviour and enable personalised optimisation. Real-time consumption analyses, forecasts, individual savings potential, and automated recommendations will empower users to make data-driven energy decisions.
In addition, PLAN-B NET ZERO relies on the power of an active community that turns Neo Energy into a collective movement. Users can share their experiences, make their impact visible, and become part of a digital energy network where everyone learns from and motivates one another. This social aspect makes the energy transition accessible and relevant to everyday life.
The company has also undergone a comprehensive rebranding to reflect its new strategic direction. Modern design, clear tonality, and a fully digital customer experience underline the company’s mission to combine technology, sustainability, and genuine energy expertise in a consistent brand.
The goal of PLAN-B NET ZERO AG is to move energy beyond pure functionality and position it as an experience equal to modern digital lifestyle products.
“Neo Energy is our answer to an energy world that has stayed functional instead of progressive,” added Mundt.
Neo Energy is the foundation for PLAN-B NET ZERO AG’s further growth strategy. The company plans to introduce further product innovations in 2026 and beyond, which will connect energy even more closely with everyday life, personal lifestyles, and the digital technologies of the future.
PLAN-B NET ZERO is a GreenTech scale-up based in Zug, Switzerland, and is the pioneer of the new industrial category NEO ENERGY. Its mission is to transform sustainable energy from a commodity into a lifestyle product through AI, gamification, and innovative added value. With smart AI optimization and a portfolio of non-energy products and services, the company is creating a lifestyle brand that is rethinking the world of energy.
For media inquiries, please contact Julia Schnitger at presse@planbnetzero.com or visit the company’s website at www.planbnetzero.com.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.