International Animal Rescue (IAR) has launched its Digit Bear Christmas Appeal, calling on supporters to help care for rescued dancing sloth bears who continue to suffer the consequences of one of India’s cruellest wildlife trades.
The appeal, launched on Wednesday 26 November, marks two milestones as it coincides with the anniversary of the first dancing bear being rescued in December, as well as the last. This appeal will support IAR’s ongoing efforts to help rescued sloth bears, including the inspirational story of Digit, a bear whose journey has touched the hearts of animal lovers around the world.
Although the dancing bear trade was stopped in India 16 years ago, the rescued sloth bears continue to experience the long-term effects of physical and psychological trauma. This Christmas, IAR is once again calling on supporters to donate towards vital care, comfort, and enrichment for bears like Digit who have been deeply scarred by this inhumane trade.
Digit’s story began in 2009 when he was rescued by IAR. He had been taken from the wild as a cub and prepared to be a “dancing bear”, suffering from infected wounds and an unhealed rope piercing his muzzle. Thanks to IAR’s partnership with Wildlife SOS, Digit has made a full recovery and is now a happy and cheeky bear. However, the continued love, care, and compassion needed to help bears like Digit is crucial and relies on public support. Any donations made before 19 December will be matched, up to £13,000.
Alan Knight OBE, President of IAR, expressed his admiration for the team of vets and caregivers who have dedicated their lives to the welfare of these bears, stating, “They know every bear’s favourite food, every quirk, every fear, and they devote their lives to ensuring these animals feel safe, secure and loved. But we can’t do it without our supporters. A gift made before 19 December will go twice as far to bring comfort and care to these beautiful bears. It truly means the world to them.”
As the colder months approach, IAR is urging supporters to donate a Christmas gift that will make life safer and happier for Digit and the other bears living in sanctuary. Each donation could provide bear treats, enrichment, or soft straw bedding to keep rescued bears warm during the cold months.
In appreciation of the generosity of donors, IAR will be sending a special Christmas decoration along with an invitation to send a message for the bears and their carers to be displayed on IAR’s Christmas tree.
“The world is still a dangerous place for bears in India,” stated Knight. “But with your help, we will never stop fighting to keep them safe.”
Supporters can make donations online at https://bit.ly/PleaseLookAfterThisBear and any gifts made before 19 December will be matched, up to £13,000.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.