If you’re planning a meeting or event and want to inform the media about it, a press release can be an effective way to get the word out. A well-crafted press release can generate interest and coverage for your event, and potentially attract attendees and participants. Here are some tips for writing a press release to call for a meeting:
- Start with a catchy headline: Your headline should be attention-grabbing and succinct, and give readers an idea of what the meeting is about. For example, “Local Business Leaders to Convene for Sustainability Summit” or “Charity Calls for Emergency Meeting to Address Homelessness Crisis”.
- Write a brief introduction: The first paragraph should provide a summary of the purpose and importance of the meeting. This should include the who, what, when, where and why of the event. Keep in mind that journalists receive many press releases, so make sure yours stands out by being informative, concise and engaging.
- Provide more details: In the following paragraphs, provide additional details about the meeting, such as the agenda, speakers, and any other relevant information. You can also include quotes from key stakeholders or experts to add credibility and interest to your press release.
- Include logistical details: Be sure to provide the date, time, and location of the meeting, as well as any registration or RSVP information. If there are any restrictions or special requirements for attendees, such as dress code or security measures, be sure to include those as well.
- End with a call to action: In the final paragraph, provide a clear call to action, such as encouraging readers to attend the meeting, register for the event, or contact the organisers for more information. You can also provide links to a website or social media pages related to the meeting.
- Keep it concise: Your press release should be no longer than one page, and ideally, no more than 500 words. Use short paragraphs and simple, direct language to make it easy for journalists and readers to understand.
- Follow up: Once you’ve sent out your press release, be sure to follow up with journalists to see if they are interested in covering the meeting. You can also post the press release on your organisation’s website or social media channels to reach a wider audience.
By following these tips, you can write an effective press release to call for a meeting that will generate interest and coverage from the media, and help ensure the success of your event. Remember, press release writing is a skill that takes time and practice to perfect. But with these tips, you’ll be well on your way to crafting a professional and effective press release to call for your next meeting.
