Floki, a leading cryptocurrency platform, has entered into a partnership with World Table Tennis (WTT), an organisation created by the International Table Tennis Foundation (ITTF). This deal will give the Floki brand global exposure to over 500 million table tennis fans, marking the first cryptocurrency-related partnership for the WTT.
The partnership will be promoted during the 2023 ITTF World Table Tennis Championships, taking place between May 20 and 28 at the ICC Convention Centre in Durban, South Africa. Promotions will include TV and digital platforms, such as match table LED displays, table-side A-boards, WTT website brand mark placement, a global press release and social media posts across the Global WTT social channels.
Floki will benefit from the large Chinese and Hong Kong audience, as the sport is the number one and most-watched in the country, with over 337 million people actively following it. This will be an ideal demographic for the brand, particularly with the upcoming legalisation of crypto trading in Hong Kong on June 1.
In addition to the WTT partnership, Floki has extended its Btok partnership until the end of the year. Btok is the biggest crypto social media platform in China, and the extended partnership will make the Floki brand increasingly visible to the Chinese crypto user population.
Floki has disrupted the crypto industry by providing solid utility while leveraging the power of memes to ensure mainstream appeal and adoption. It has developed a play-to-earn NFT gaming metaverse called Valhalla, an NFT and merchandise marketplace, a digital asset locker under the FlokiFi umbrella, and a crypto education platform. It has also recently been listed on the world’s largest cryptocurrency exchange, Binance.
Moreover, the company believes in helping charitable causes, such as the Turkey Earthquake Relief Efforts through Binance Charity, to which it has donated proceeds from its NFT sales.
Floki has announced a strategic partnership with World Table Tennis (WTT) to increase its global reach to over 500 million people. This marks the first ever cryptocurrency-related partnership of the WTT and will be promoted throughout the 2023 ITTF World Table Tennis Championships. Additionally, Floki has extended its partnership with Btok, the biggest crypto social media platform in China, until the end of the year to make its brand more visible to the Chinese crypto user population.
Floki is renowned for its impactful marketing plays and strong partnerships and has disrupted the crypto industry by providing solid utility while leveraging the power of memes to ensure mainstream appeal and adoption. The company has developed a play-to-earn NFT gaming metaverse, an NFT and merchandise marketplace, a digital asset locker under the FlokiFi umbrella, and a crypto education platform. It has also recently been listed on the world’s largest cryptocurrency exchange, Binance, and has donated proceeds from its NFT sales to charitable causes, such as the Turkey Earthquake Relief Efforts.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.