Today, 14 June 2023, El Green Mall is launching their online sustainable marketplace, aiming to democratize the sustainable industry and make shopping for sustainable products accessible for everyone. The Berlin-founded green marketplace has carefully selected small to medium-sized brands that meet their stringent sustainability criteria.
The start-up was created by co-founders Federica Moreno and Ignacio Garcia out of frustration with greenwashing, and a lack of an all-encompassing platform for sustainable shopping. El Green Mall not only looks at environmental factors, but also the social and economic impact, with the brands featuring on the platform required to look after the well-being of the natural ecosystems and natural resources and create systems that support fair labor practices.
The marketplace offers a variety of categories, from self-care and fashion, to yoga and technology accessories, with the website available in three languages (Spanish, English, and German). Axel Klafs, founder of Vary Vace, one of the featured brands, expressed his excitement for the launch of El Green Mall, saying “I feel deep respect for the solid job the founders of El Green Mall did in the recent months. Especially in times of international crises and economic uncertainty, it’s a tremendous asset to have partners to share beliefs and values with.”
Federica Moreno, Co-Founder at El Green Mall, added: “We believe in accessibility as the core of our project. We define accessibility as the easy availability of options and information to make informed decisions. In other words, accessibility means being able to find a selection of sustainable products from different categories in a single place that offers easy navigation, a friendly user experience and is available in many different languages. This is what El Green Mall offers today. Our aim for the future is to also build an ecosystem centered around holistic sustainability that also educates people and offers a platform for discussion around all aspects of sustainable industry.”
El Green Mall is opening up its virtual doors today, offering shoppers a one-stop-marketplace for truly sustainable alternatives and an opportunity to make a positive impact with their purchasing power.
For more information, visit the website, media kit and social media channels.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.