Tellyo, the leading cloud production platform, has today announced the launch of broadcast-grade ad-break SCTE-35 markers within their Stream Studio solution. This new function is designed to empower content creators to monetize their content effectively, revolutionising the way advertisements are inserted and replaced.
CEO of Tellyo, Richard Collins, believes that these cutting-edge monetization tools will redefine the industry’s approach to content monetization and advertisement integration, and keep Tellyo at the forefront of the industry. As an example, Tellyo can enable more than £1m in daily revenue opportunities across a live event with a 500k global audience using dynamic TV ad insertion and targeted sponsorship opportunities.
“The content creation, distribution, and consumption landscape has undergone a dramatic transformation in recent years,” said Collins. “With nearly 3.5 billion people projected to consume online video content in 2023 and online video’s potential to reach 92% of the world’s population, advertisers now have unparalleled access to consumers through new media models”.
Stream Studio provides content creators with powerful tools to seamlessly integrate advertising content into live productions. Collins adds, “I’ve previously said that even creators of niche and specialised content can now easily reach massive audiences. This latest update to Stream Studio enhances the opportunity to monetize these audiences effectively”.
Tellyo’s Stream Studio is ideal for a wide range of applications from sports, esports and live events to international festivals and tournaments watched around the world. It is an incredibly scalable solution that simplifies remote live production in the cloud while remaining cost-effective.
Today, Tellyo has announced the launch of broadcast-grade ad-break SCTE-35 markers within their Stream Studio solution, designed to empower content creators to monetize their content effectively. CEO of Tellyo, Richard Collins, believes that these cutting-edge monetization tools will redefine the industry’s approach to content monetization and advertisement integration.
Collins stated, “The content creation, distribution, and consumption landscape has undergone a dramatic transformation in recent years. With nearly 3.5 billion people projected to consume online video content in 2023 and online video’s potential to reach 92% of the world’s population, advertisers now have unparalleled access to consumers through new media models”.
Stream Studio provides content creators with powerful tools to seamlessly integrate advertising content into live productions. Collins adds, “I’ve previously said that even creators of niche and specialised content can now easily reach massive audiences. This latest update to Stream Studio enhances the opportunity to monetize these audiences effectively”.
Tellyo’s Stream Studio is an incredibly scalable solution that simplifies remote live production in the cloud while remaining cost-effective. It is ideal for a wide range of applications from sports, esports and live events to international festivals and tournaments watched around the world.
Head of Marketing and Communications at Tellyo, Stuart G. Russell, commented, “We are thrilled to offer our customers powerful tools that seamlessly integrate advertising content into live productions. The inclusion of these groundbreaking monetization tools further solidifies Stream Studio’s position as the industry’s most powerful cloud-based solution for live video production”.
Today, Tellyo has launched broadcast-grade ad-break SCTE-35 markers within their Stream Studio solution, designed to enable content creators to monetize their content effectively. CEO of Tellyo, Richard Collins, believes that these cutting-edge monetization tools will redefine the industry’s approach to content monetization and advertisement integration. Stream Studio provides content creators with powerful tools to seamlessly integrate advertising content into live productions, while remaining cost-effective. Head of Marketing and Communications at Tellyo, Stuart G. Russell, commented, “We are thrilled to offer our customers powerful tools that seamlessly integrate advertising content into live productions. The inclusion of these groundbreaking monetization tools further solidifies Stream Studio’s position as the industry’s most powerful cloud-based solution for live video production”.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.