A survey of 1,500 smokers has revealed that 45 percent feel more motivated to set goals when the weather is sunny, and 44 percent find themselves energized to meet targets during the summer months. Goals set by the participants included drinking more water, losing weight, and being more financially responsible. Additionally, 25 percent said they were motivated to quit smoking.
The survey, conducted by leading nicotine replacement therapy provider, NiQuitin, discovered that the sunny weather boosts the confidence of smokers to make positive changes. NiQuitin’s Director of Marketing & Digital, Chris Street, commented: “It’s encouraging to see smokers feeling optimistic about making positive changes in their lives, particularly during the summer months. We know quitting smoking can be a daunting prospect, but the results of this study suggest that the combination of summer weather and the right support can help smokers towards their goal.”
A new survey conducted by leading nicotine replacement therapy provider, NiQuitin, has uncovered a strong link between the summer months and smokers’ motivation to set goals. Research of 1,500 adults who smoke revealed that 45 percent feel more driven to make positive changes when the weather is sunny, while 44 percent reported increased energy to meet their targets.
The survey found that the most popular goals set by the participants included drinking more water, losing weight, and being better with money. Additionally, 25 percent said they were motivated to quit smoking.
Commenting on the findings, NiQuitin’s Director of Marketing & Digital, Chris Street, said: “It’s encouraging to see smokers feeling optimistic about making positive changes in their lives, particularly during the summer months. We know quitting smoking can be a daunting prospect, but the results of this study suggest that the combination of summer weather and the right support can help smokers towards their goal.”
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.