A mother’s love for her one-year-old daughter led her to leave her stable corporate job and establish an Instagram-worthy nursery boutique in the heart of Cheshire. Victoria Percy, the proud owner of Bump Nursery Boutique, embarked on this new venture after being inspired during her pregnancy. Located on London Road in Davenham Village, Northwich, this luxury boutique offers parents-to-be a unique and memorable shopping experience.
Victoria, who shares her daughter with her fiancé and business partner Matt, met Matt after moving to Cheshire four years ago. Together, they have embarked on their latest adventure by opening Bump Nursery Boutique. The idea came to Victoria when she visited her hometown of Rochdale to purchase baby essentials. Although the concept was put on hold due to exclusivity agreements with suppliers, fate stepped in when the previous owner decided to sell the business earlier this year. Victoria and Matt saw this as an opportunity to bring their vision to life.
Bump Nursery Boutique aims to redefine the luxury boutique experience by becoming a one-stop shop for all newborn essentials. The boutique specialises in prams, gifting, and clothing, ensuring that parents-to-be can find everything they need under one roof. Victoria offers a flexible appointment service that allows customers to browse the shop with their family and friends, creating a joyful and exciting atmosphere.
Victoria, a 35-year-old mother with an 18-month-old daughter named Nancy and an eight-year-old stepson named Henry, is committed to providing exceptional customer service and honest advice. She wants every customer to have an unforgettable experience while purchasing their pram and nursery essentials. Bump Nursery Boutique offers a range of premium services, including a price match guarantee, pram building and car seat fitting, and convenient deposit payment schemes. Customers can even take advantage of the boutique’s proximity to excellent country pubs and enjoy a pub lunch during their visit.
Prior to opening the boutique, Victoria worked in HR at an accountancy firm. However, the birth of her daughter changed her perspective and motivated her to take a leap into entrepreneurship. Victoria’s decision to run her own business serves as an important message to her daughter – that women can achieve success and create something of their own. While running a business is new to her, Victoria’s dedication and passion shine through as she curates the boutique’s offerings with care and attention to detail.
Bump Nursery Boutique prides itself on staying up-to-date with current trends and carefully selecting products from well-loved brands. The boutique stocks a range of gender-neutral clothing, moving away from traditional blue and pink. Victoria ensures that she only promotes products she believes in and would personally purchase. Alongside popular brands like Cybex, iCandy, and Snuz, Bump Nursery Boutique also features products from three independent clothing and gifting brands – Another Fox, Neutrum Bear, and Rose & Guy.
In addition to offering a wide selection of products, Victoria plans to host events for parents and parents-to-be in the area. These events include baby first aid courses, baby yoga classes, and a Parents To Be event, where local businesses will showcase their products and services.
As a mother herself, Victoria understands the needs of parents and strives to create a supportive and inclusive experience at Bump Nursery Boutique. The boutique not only offers quality products but also promotes local businesses and provides a platform for building a community.
Since its opening ten weeks ago, Bump Nursery Boutique has made remarkable progress. With a bright future ahead, Victoria aims to continue growing the boutique and expanding its offerings. The boutique is open on specific days and offers appointment-only services on Tuesdays.
To stay updated on the latest from Bump Nursery Boutique, you can follow them on Instagram or Facebook.
