After extensive renovations costing tens of millions, fashion and lifestyle brand Breuninger is proud to announce the grand opening of their new flagship store in Munich, Germany on Saturday 8 July, 2023. The store, located on Sendlinger Straße, boasts 12,500 square metres of sales floor across six floors, and is home to some of the most exclusive designer brands, selected newcomer brands and the must-haves of the season in fashion, beauty, shoes and accessories.
Breuninger’s CEO Holger Blecker stated that “As a dynamic, modern, cosmopolitan city, we believe Munich is the perfect place for the city’s residents, as well as visitors from all over the region, the rest of Germany, and abroad, to experience the world of Breuninger. To us, that means not only presenting exclusive, curated products, but also creating memorable Breuninger moments for our customers.”
The store also boasts one of the largest luxury and high-fashion women’s shoe departments in southern Germany, and brands like Sandro, Maje, Ami Paris, Dsquared, Ganni, Bash, Offwhite, and Palm Angels are presented on the light-filled upper floors. The ground floor is home to a captivating beauty world with brands like Charlotte Tilbury, La Mer, Dr. Barbara Sturm, Doctor Mi!, Jo Malone, La Prairie, Shiseido, and Xerjoff, soon to be followed by Chanel, Dior, Tom Ford, Benefit, Mac, and more.
Commitment to a network of retail stores and vibrant city centres is a fundamental element of Breuninger’s long-term growth strategy. With stores in twelve German cities, a store in Luxembourg and an online shop in the premium and luxury segment serving ten countries, Breuninger is one of the leading omnichannel department stores in Europe.
The Munich location is also creating around 100 new jobs, and customers can take advantage of the Breuninger Shuttle Service, operated in cooperation with BMW, and the free personal shopping service. Furthermore, the company’s own bar concept, Eduard’s by Breuninger, is set to open in August to bring a special gastronomic experience to the state capital.
To celebrate the opening of the store and mark the occasion, Breuninger is hosting Welcome Days from 7 to 8 July 2023. Visitors can enjoy live music, cool drinks and exciting special event highlights.
Fashion and lifestyle brand Breuninger, founded by Eduard Breuninger in 1881, is renowned for their commitment to setting exceptional standards for shopping experience, trend awareness and service. With their approach to linking their in-store and online offers, the company stands out as a driver of innovation.
Breuninger is one of the leading omnichannel department stores in Europe, operating 13 department stores in Germany and Luxembourg, with around 6,500 employees. A flagship store in Hamburg is scheduled to open in 2024.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.