Floki, a well-known cryptocurrency project, has launched a strategic marketing campaign in seven London locations. The campaign, which starts on Friday 28 July 2023, will see the Floki brand introduced to millions of British consumers in Balham High Road, Brixton Hill, Deptford Broadway, New Cross Road, New Kings Road, Swiss Cottage and Highbury Corner.
This new campaign follows the success of Floki’s previous London takeover, which included branding on 300 London buses and the London Underground, and gained the attention of tens of millions of British citizens.
Floki is also rewarding its community, known as “Floki Vikings”, with a special campaign. The first five people to record a video of a billboard screen featuring Floki will receive $400 each. To participate, users must use their phone to record the billboard screen, introduce themselves as a “Floki Viking”, then state their Twitter handle and the location they’ve chosen. The video must then be posted on Twitter and tagged @RealFlokilnu and @SabreEthereum.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.