Wildmender, the PC and console game developed by Muse Games and published by Kwalee, has joined forces with the Rainforest Alliance to promote their shared goal of empowering the world’s 1.8 billion gamers to learn about their impact on the planet and what they can do to help save it.
The partnership seeks to engage and educate players about their role in preserving and restoring nature, both in the game’s universe and in reality. Through this creative collaboration, the Rainforest Alliance hopes to motivate and empower people to uphold their joint responsibility of balancing people and nature.
Wildmender’s game story sees players take control of a character tasked with restoring life to a dying world. Starting from a tiny oasis and accompanied by a guide spirit, Vidyas, the player will travel to and restore the altars of five Gods, which embody elements and natural processes.
In addition to raising awareness of social and environmental issues among gamers around the world, the partnership will also benefit from fundraising and increased exposure to a young gaming audience across numerous media. These include Downloadable Content (DLC) and social media platforms such as Discord, Twitter, Instagram, Facebook and TikTok.
Marco Maggiorotto, Global Brand Marketing Director at the Rainforest Alliance, commented: “Gaming has the power to transcend virtual boundaries and shed light on critical issues, especially among younger generations. The Wildmender x Rainforest Alliance collaboration seamlessly blends the thrill of gameplay with an urgent environmental message.”
Team Lead at Muse Games, Howard Tsao, added: “We created Wildmender as a really fun game, of course – but also one with an important message in its heart. To succeed in the game, you need to restore life to a dying world. That’s exactly what the Rainforest Alliance is trying to achieve – and we’re so happy to be able to support its efforts through this partnership.”
Wildmender is set to release on PC (Steam), PlayStation 5 and Xbox Series X|S on September 28th, 2023.
Today marks the announcement of a unique strategic collaboration between Wildmender, the upcoming PC and console game developed by Muse Games and published by Kwalee, and the Rainforest Alliance. The partnership seeks to empower the world’s 1.8 billion gamers to learn about their impact on the planet and what they can do to help save it.
The Rainforest Alliance, an international non-profit organisation, aims to foster a fundamental shift in markets that protects and restores forests and biodiversity, acts on climate, and promotes the well-being of rural communities. The partnership hopes to engage and educate players about their role in preserving and restoring nature, both in the game’s universe and in reality.
Wildmender’s game story sees players take control of a character tasked with restoring life to a dying world. Starting from a tiny oasis and accompanied by a guide spirit, Vidyas, the player will travel to and restore the altars of five Gods, which embody elements and natural processes.
Marco Maggiorotto, Global Brand Marketing Director at the Rainforest Alliance, said: “Gaming has the power to transcend virtual boundaries and shed light on critical issues, especially among younger generations. The Wildmender x Rainforest Alliance collaboration seamlessly blends the thrill of gameplay with an urgent environmental message.”
Howard Tsao, Team Lead at Muse Games, added: “We created Wildmender as a really fun game, of course – but also one with an important message in its heart. To succeed in the game, you need to restore life to a dying world. That’s exactly what the Rainforest Alliance is trying to achieve – and we’re so happy to be able to support its efforts through this partnership.”
The partnership will benefit from fundraising and increased exposure to a young gaming audience through Downloadable Content (DLC) and social media platforms such as Discord, Twitter, Instagram, Facebook and TikTok.
Wildmender is set to release on PC (Steam), PlayStation 5 and Xbox Series X|S on September 28th, 2023.
Today, Wildmender, the upcoming PC and console game developed by Muse Games and published by Kwalee, announced a unique strategic collaboration with the Rainforest Alliance. The partnership seeks to empower the world’s 1.8 billion gamers by raising awareness of social and environmental issues, as well as fundraising and increased exposure to a young gaming audience.
Wildmender’s game story sees players take control of a character tasked with restoring life to a dying world. Starting from a tiny oasis and accompanied by a guide spirit, Vidyas, the player will travel to and restore the altars of five Gods, which embody elements and natural processes.
Marco Maggior
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.