Leading data and analytics expert Mark Powell has released a new book offering business leaders an insight-driven approach to business transformation.
The Fifth Phase examines how companies can use data to drive profitability and business performance, and provides a roadmap to help organisations achieve the transformative benefits of data analytics and artificial intelligence (AI).
Powell, who is a Partner at EY – a global consultancy firm – said: “I have spent many years grappling with the challenges organisations face in achieving the genuinely transformative benefits that data analytics and AI have the potential to deliver.
“As more and more concerns are raised about the potential impact of AI on business and society, there is a risk that we lose sight of the power AI-driven data analytics have to change our world for the better. The Fifth Phase is a reminder of this potential and, I hope, a map to help us navigate the issues and challenges we face in delivering these outcomes.”
The book argues that businesses need to focus on the big questions that drive real value, and interrogate data with purpose to make it work.
Catriona Campbell, Partner and CTIO at EY, said: “The Fifth Phase is a captivating read on the evolution of data and its pivotal role in reshaping business. It charts the growth, use and misuse of data and how data has fuelled innovation, decision-making, and market disruption. I loved the storytelling that brings data to life, from Taylor’s industrial revolution shovel sizes to cutting-edge situation rooms assessing and mitigating national security threats. It shares some great lessons on how to make data work and is super-relevant for today’s AI challenges.”
The Fifth Phase is published on 5 October 2023 by LID Publishing, available as a paperback and e-book.
Mark Powell, Partner at EY and leading data and analytics specialist, has released his new book, The Fifth Phase. An insight-driven approach to business transformation, the book provides business leaders with a roadmap to help them leverage data to drive profitability and business performance.
Powell said: “As more and more concerns are raised about the potential impact of AI on business and society, there is a risk that we lose sight of the power AI-driven data analytics have to change our world for the better. The Fifth Phase is a reminder of this potential and, I hope, a map to help us navigate the issues and challenges we face in delivering these outcomes.”
The book argues that businesses need to focus on the big questions that drive real value, and interrogate data with purpose to make it work. Catriona Campbell, Partner and CTIO at EY, said of the book: “The Fifth Phase is a captivating read on the evolution of data and its pivotal role in reshaping business. It charts the growth, use and misuse of data and how data has fuelled innovation, decision-making, and market disruption.”
The Fifth Phase is published on 5 October 2023 by LID Publishing, available as a paperback and e-book. For all media requests, please contact Teya Ucherdzhieva (E: teya.ucherdzhieva@lidbusinessmedia.com; M: +44 (0) 7928 666 131).
Mark Powell, a Partner and leading data and analytics specialist at EY, has released his new book, The Fifth Phase. An insight-driven approach to business transformation, the book provides business leaders with a roadmap to help them leverage data to drive profitability and business performance.
Powell said: “I have spent many years grappling with the challenges organisations face in achieving the genuinely transformative benefits that data analytics and AI have the potential to deliver. As more and more concerns are raised about the potential impact of AI on business and society, there is a risk that we lose sight of the power AI-driven data analytics have to change our world for the better. The Fifth Phase is a reminder of this potential and, I hope, a map to help us navigate the issues and challenges we face in delivering these outcomes.”
The Fifth Phase argues that businesses need to focus on the big questions that drive real value, and interrogate data with purpose to make it work. Catriona Campbell, Partner and CTIO at EY, said of the book: “The Fifth Phase is a captivating read on the evolution of data and its pivotal role in reshaping business. It charts the growth, use and misuse of data and how data has fuelled innovation, decision-making, and market disruption.”
The Fifth Phase, published by LID Publishing on 5 October 2023 in paperback and e-book format, offers business leaders an insight-driven approach to business transformation. For all media requests, please contact Teya
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.