UK Start-Up Lower Street Acquires Canadian Podcast Producer Pacific Content
On Monday 29 July, 2024, UK start-up Lower Street announced its acquisition of Canadian podcast producer Pacific Content for an undisclosed amount.
Lower Street, founded in Somerset, England in 2017 by Harry Morton, is a full-service podcast production agency that works with renowned brands such as Adobe, Pepsico, and Hewlett Packard Enterprise. Lower Street’s mission is to produce the best podcasts on the internet and believes that binge-worthy episodic shows are the future of content marketing, allowing brands to build an intimate relationship with their key audiences over time.
Morton, 38, expressed his excitement about the acquisition, stating, “When I founded Lower Street, I looked up to one company in particular – Pacific Content. Their podcasts were legendary – super-creative, expertly produced, and showed a real understanding of how to cultivate and grow passionate audiences. They really pushed the branded content space forward and became a benchmark of quality for me. To be able to now buy such an amazing brand as Pacific Content is a real testament to the hard work, talent, and passion I see at Lower Street every day. It will most certainly help supercharge our growth as we move into the next phase of our development and that of the branded podcast industry overall.”
Pacific Content’s Founder Steve Pratt also shared his enthusiasm about the acquisition, saying, “Harry is one of my favourite leaders in the podcast industry. I’m consistently impressed with how thoughtful he is about building the Lower Street culture and team, and how generous he is in publicly sharing his thinking and strategy with the marketing and podcast industries. I am very grateful that Harry and his team are building an exciting new chapter in the Pacific Content story and I can’t wait to see where they take it next.”
With a fully remote team of 29 people, Lower Street is well-equipped to continue producing high-quality podcasts while integrating Pacific Content’s team and expertise. A number of Pacific Content employees will be joining Lower Street over the coming weeks, ensuring a smooth transition for both companies.
For further information, please contact Cathal Morrow at Quingenti Communications at cathal@quingenti.com.
About Lower Street:
Founded in 2017, Lower Street is a full-service podcast production agency that works with renowned brands to produce high-quality podcasts. With a fully remote team of 29 people, Lower Street is on a mission to produce the best podcasts on the internet and believes that binge-worthy episodic shows are the future of content marketing. For more information, please visit www.lowerstreet.co.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.