AEHRA, an Italian automotive company, has announced the names of its first two models, the Impeto SUV and Estasi Sedan. These vehicles, which are set to be produced in mid-2026, represent the company’s mission to create works of pure Italian ‘automotive art’ that are both beautiful and innovative.
The Impeto SUV takes its name from the emotion ‘impetus’, representing a surge of creative energy, while the Estasi Sedan is named after the emotion ‘ectasis’, which refers to an intense rapture derived from the contemplation of an object’s beauty. These models will combine cutting-edge EV technology with stunning design.
AEHRA has submitted a €1.2 billion development plan to the Italian Ministry of Industry and Made in Italy, which oversees the country’s Automotive Fund, for the construction of a state-of-the-art manufacturing facility. This potential endorsement from the Italian government highlights the national strategic importance of AEHRA in delivering sustainable mobility on a large scale.
In fact, AEHRA has been invited to a summit on the future of the Italian and European automotive industry, chaired by the Minister of Enterprise and Made in Italy, in Rome on 7 August. Hazim Nada, AEHRA Founder & CEO, stated, “It will be immensely gratifying to have our application for funding endorsed by the Italian government and to be selected as a project of national strategic importance. This will further validate AEHRA’s mission to redefine ultra-high premium sustainable mobility by utilizing the latest engineering, battery, and manufacturing technologies.”
AEHRA will build a manufacturing campus in Mosciano Sant’Angelo in Abruzzo, creating 540 new jobs and an additional 110 in Milan. Production of the first two models is expected to begin by mid-2026, with a projected output of 25,000 units per model per year.
For more information, please contact media@aehra.com or visit www.aehra.com.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.