Nails.INC Launches Revolutionary Nail Polish Range: It’s Topless – Perfect for #NailingLife
London, UK – Nails.INC has officially launched their newest product, the It’s Topless range, and it’s quickly becoming the talk of the beauty industry. The range offers a 4-in-1 formula that eliminates the need for multiple products and cuts down on time spent on manicures. The campaign for the range, created by 1000heads, showcases the pressures that women face in their daily lives and how the It’s Topless range can help them #NailLife.
“We wanted to create a product that would make women’s lives easier,” said Thea Green, founder of Nails.INC. “With the It’s Topless range, we’ve combined the benefits of a nail treatment, base coat, color, and top coat into one product, making it the ultimate beauty hack for busy women.”
The campaign, created by 1000heads, aims to break away from the advertising norms of the beauty industry and instead focus on the demands and pressures that women face in their daily lives. Through research, the team at Nails.INC discovered that their customers were looking for efficiency without compromise, and the It’s Topless range delivers exactly that.
“We wanted to show how Nails.INC can relate to the bold, the busy, and the fearless,” said Frank Grindrod, Managing Director of 1000heads. “The campaign candidly portrays real-life moments where It’s Topless makes an impact – from the boardroom to the breakfast table, the school run to date night.”
The It’s Topless range has already gained a lot of attention and is set to continue to build the Nails.INC brand in the UK, US, and Canada. It will be available at popular retailers such as Walmart, Target, Amazon, and Superdrug.
“This campaign is a testament to what happens when product innovation meets bold marketing,” said Hannah Belsham, Marketing Lead at Nails.INC. “We wanted to work with a partner who truly understands the transformative value of storytelling deeply ingrained in, and born from, rich audience insight, and 1000heads was the perfect choice.”
The #NailingLife campaign will be delivered through-the-line, featuring social video customised for platforms like TikTok and Instagram, OOH, collaborations with beauty influencers, and retail partnerships.
About 1000heads
1000heads is a global marketing agency that specializes in data and analytics, strategy, technology, and creative to help the world’s best companies build brands in the age of social media. With a presence in eight offices around the world, 1000heads employs over 200 people and works with clients such as Google, SAP, Wella, Amazon, Diageo, and Kerrygold.
About Nails.INC
Nails.INC is an award-winning and leading British beauty brand founded by Thea Green MBE in 1999. With a focus on innovation, Nails.INC has quickly become one of the most trusted and popular independent beauty businesses on the market. Their products are available at retailers like Sephora, Ulta, and Nordstrom, and they have been featured in major publications such as Vogue and Elle.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.