Silver Prices on the Rise as Young Investors Recognize its Potential as an Investment
London, 14 April 2025 – The price of silver has been steadily increasing and gaining international significance, yet it remains an undiscovered treasure in the UK. Despite being lesser known compared to gold, silver saw a 29% price increase in 2024 alone. A recent survey conducted by market research institute YouGov on behalf of Degussa Group revealed that while silver continues to hold a niche position in investment habits, there is a growing interest among young adults who recognize its potential and are making targeted investments in this versatile metal.
While silver is often seen in the form of jewellery or decoration, it has previously only played a minor role as an investment. The survey showed that only 3% of respondents hold silver in the shape of financial products such as ETFs or certificates, and traditional physical investments like silver bars or coins are relatively uncommon at around 14%. In comparison, gold is a more popular investment choice among households.
However, there is a shift in the investment landscape as the survey found that 18 to 24 year-olds are increasingly interested in silver as an investment. Nine percent of this age group are already making targeted investments in the metal, which is more than twice the average for the overall population. CEO of Degussa Group, Christian Rauch, sees this as a strong signal and states, “We want to make precious metals accessible for everyone, including young people who are already thinking about tomorrow. Silver has a low barrier to entry when it comes to investing in precious metals.”
The attractive entry price and growing buzz surrounding future technologies, such as photovoltaics and electric vehicles, make silver especially appealing to young investors. Silver plays a crucial role in many of these technologies, making it a symbol of innovation, stability, and future possibilities. “Silver symbolizes innovation, stability and future technologies – as is increasingly being recognized by younger people in particular,” notes Rauch.
Despite the positive signals, there is still noticeable caution among many investors, with only 10% having specific plans to invest more in silver in the future. The survey found that 59% currently rule this out, with 17% undecided. This is mainly due to a lack of knowledge about the tangible benefits of silver. 66% of respondents hardly see any difference between silver and gold, and only 26% cited the lower price as a benefit. Only 21% of the population are aware of silver’s huge potential in pioneering technologies. However, there is a great opportunity to raise awareness and shine the spotlight on silver as a promising investment in its own right, rather than just being seen as gold’s “little brother.”
The numbers speak for themselves, as the silver price has almost tripled since March 2020, from approximately 11 euros to its current level of 31 euros. In 2024 alone, the price of silver climbed by 29%, and by 21% in US dollars. The combination of industrial demand and growing investment interest is giving the metal impressive momentum, which is still underrated by many investors.
The survey, which was conducted between 19 and 21 February 2025, is based on data from 2,179 people and has been weighted by age, gender, and region to be representative of the UK population aged 18 and over.
About Sharps Pixley and Degussa Group
Sharps Pixley, a member of the Degussa Group, is synonymous with quality and reliability in the world of precious metals. As a professional partner for certified investment bars and coins, Degussa Group provides a comprehensive portfolio of services in connection with precious metal investments and is one of Europe’s market-leading bank-independent precious metal traders. The company, with 220 employees, currently operates 16 branches in Germany, Switzerland, Spain, and the United Kingdom.
For further information, please contact:
Degussa Holding AG, Oberneuhofstrasse 12, 6340 Baar, Switzerland
Andrea Haener, email: presse@degussa.com
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.