Press Release: International Animal Rescue Celebrates 10 Years of Cakes for Apes
Brighton, UK – Today marks a momentous occasion for International Animal Rescue (IAR) as they celebrate the 10th anniversary of their fundraising event, Cakes for Apes. This month-long “bake-off” encourages people to bake cakes and host events to support the conservation efforts for orangutans.
To kick off the celebration, TV Bake Off contestant Henry Bird joined IAR on Saturday to host an afternoon tea at Brighton’s Hotel Du Vin. The event was attended by almost 100 guests, including conservationists and special guests, who indulged in delectable cakes while reflecting on the importance of orangutan conservation.
Since its launch in 2015, Cakes for Apes has brought together passionate bakers from around the world who have raised close to £100k for orangutan conservation efforts. These funds have been crucial in supporting IAR’s efforts, including the rescue, medical treatment, rehabilitation, and release of orangutans back into the wild in collaboration with their Indonesian partner YIARI.
The afternoon tea featured guest speakers such as former Great British Bake Off contestant Henry Bird, who spoke about his dual interests in baking and wildlife preservation. IAR President Alan Knight OBE and CEO Gavin Bruce also shared their insights on global efforts to save and rehabilitate animals.
Attendees were also treated to an exclusive Afternoon Tea with lavish cakes, scones, and finger sandwiches to support the cause. Each guest also received a specially made cupcake from Henry Bird in their goody bag as a token of appreciation for their support.
This event marks the beginning of the month-long “Ape-ril” campaign, which encourages supporters worldwide to organize bake sales and similar gatherings to support orangutan conservation efforts.
“Celebrating 10 years of Cakes for Apes showcases the power of community when they come together for a common cause. We are proud to have rehabilitated and released over 170 orangutans, with five live births in the wild being the most recent achievement. The support and dedication from our community members have been truly motivational, and it was great to honor this occasion together.” said Alan Knight OBE, President of IAR.
IAR extends their heartfelt gratitude to all their supporters and invites others to join in and make a difference by hosting their own cake sale. More information can be found at www.cakes4apes.org.
Together, we can create meaningful change one cake at a time.

Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.