A health charity has rebranded to adopt an inclusive name.

The Chilterns MS Centre in Wendover has rebranded as the Chilterns Neuro Centre to expand their support services to people with neurological conditions other than multiple sclerosis. The charity has been providing services such as physiotherapy, hydrotherapy, oxygen therapy, acupuncture and pilates to thousands of people with MS in the Chilterns area since 1985.

The new name reflects the organisation’s pilot programme which opened up these services to those with Parkinson’s and stroke survivors, with almost ten percent of the Centre’s 650 members now falling into this category. The rebrand also seeks to make members feel welcome and part of the Centre.

CEO of the Chilterns Neuro Centre Richard Parkin said: “Being able to open up the support we offer to so many more people, helping them to live life to the full, is an incredible opportunity.” Trustee Karen Cross, who led the project, added: “We want all our members to feel welcome so by changing our name we will make them feel like they are part of the Centre.”

Kevin Towler, one of the new Parkinson’s members supported by the Centre, commented: “The Centre is a place where people can go and join in activities and socialise in a safe and friendly environment. I have been using it for over a year and have found it very helpful. For me, the main thing is I am doing something positive and in control of my Parkinson’s.”

The process for rebranding began almost a year ago, involving focus groups with members, supporters, staff, volunteers and interested parties. The Centre then worked with an independent local branding agency to devise their new vision, mission and values, which were approved by the Board and members at the AGM in May.

The Chilterns Neuro Centre is inviting anyone affected by MS, Parkinson’s or is a stroke survivor to get in touch if they feel they would benefit from the services offered. Contact can be made by phoning 01296 696133 or emailing info@chilternsneurocentre.org.

Today marks the official rebrand of the Chilterns MS Centre in Wendover, which has changed its name to the Chilterns Neuro Centre in order to expand its support services to people with neurological conditions other than multiple sclerosis.

The Centre has been providing services such as physiotherapy, hydrotherapy, oxygen therapy, acupuncture and pilates to thousands of people with MS in the Chilterns area since 1985. The pilot programme has seen almost ten percent of the Centre’s 650 members now being those with Parkinson’s or stroke survivors.

Speaking about the rebrand, CEO Richard Parkin said: “Being able to open up the support we offer to so many more people, helping them to live life to the full, is an incredible opportunity.” Trustee Karen Cross, who led the project, added: “We want all our members to feel welcome so by changing our name we will make them feel like they are part of the Centre.”

Kevin Towler, one of the new Parkinson’s members supported by the Centre, commented: “The Centre is a place where people can go and join in activities and socialise in a safe and friendly environment. I have been using it for over a year and have found it very helpful. For me, the main thing is I am doing something positive and in control of my Parkinson’s.”

The process for rebranding began almost a year ago, involving focus groups with members, supporters, staff, volunteers and interested parties. The Centre then worked with an independent local branding agency to devise their new vision, mission and values, which were approved by the Board and members at the AGM in May.

The Chilterns Neuro Centre is inviting anyone affected by MS, Parkinson’s or is a stroke survivor to get in touch if they feel they would benefit from the services offered.

Today marks the official rebrand of the Chilterns MS Centre in Wendover, with the charity now becoming the Chilterns Neuro Centre. This move is in response to the organisation’s pilot programme which has opened up their support services to people with neurological conditions other than multiple sclerosis, including those with Parkinson’s and stroke survivors.

Since 1985, the Centre has been providing services such as physiotherapy, hydrotherapy, oxygen therapy, acupuncture and pilates to thousands of people with MS in the Chilterns area. Almost ten percent of the 650 members now fall into this new category.

Speaking about the rebrand, CEO Richard Parkin said: “Being able to open up the support we offer to so many more people, helping them to live life to the full, is an incredible opportunity

Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.

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