A Major Management Buyout is Completed for the UK’s Largest “Family Days Out” Brand

Day Out With The Kids, the UK-based ‘things to do’ and days out platform, has successfully completed a management buyout (MBO) led by its CEO, James Morgan. The MBO was backed by a group of private investors and structured by national corporate financiers Debrett’s Private Finance.

Launched in 2006, Day Out With The Kids offers parents and families ideas for days out and activities across the UK. The platform has over 8,000 attractions and thousands of recommendations. It also provides members discounts on popular attractions and exclusive offers.

Commenting on the milestone, CEO James Morgan said: “We have the support of new investors to continue growing, building our audience and offering additional benefits to users of the site and our members. This deal will help unlock the huge potential we have. We have ambitions to become a major player in attraction tickets arena within the next 18 months, amongst other exciting growth plans.”

Will Mason, of Debrett’s Private Finance, added: “It has been an absolute pleasure to work with James and his team who have built a very impressive business with huge potential to grow. The new investors bring a wealth of experience and will no doubt be of huge value to James and his team over the coming years of expansion.”

As part of the deal, Will Mason and David Totney join the board alongside new Chairman Darryl Eales and Non-Executive, Richard Swann. Debrett’s Private Finance will continue to work with the business.

Day Out With The Kids is looking forward to expanding its services and providing enhanced offerings to its impressive annual audience of over 35 million.

Day Out With The Kids, the UK-based ‘things to do’ and days out platform, has successfully completed a management buyout (MBO) led by its CEO, James Morgan. The MBO was backed by a group of private investors and structured by renowned national corporate financiers, Debrett’s Private Finance.

Launched in 2006, Day Out With The Kids offers parents and families inspiration for days out and activities across the UK, with over 8,000 attractions and thousands of curated recommendations of things to do in your area and across the UK. To sit alongside its membership scheme, providing members discounts on popular attractions and access to exclusive offers, the business intends to focus investment on adding another revenue stream in attraction ticketing.

Commenting on the milestone, CEO James Morgan said: “It is with real excitement we can announce that Day Out With The Kids has the support of new investors to continue growing, building our audience and offering additional benefits to users of the site and our members. This deal will help unlock the huge potential we have. We have ambitions to become a major player in attraction tickets arena within the next 18 months, amongst other exciting growth plans.”

Will Mason, of Debrett’s Private Finance, added: “It has been an absolute pleasure to work with James and his team who have built a very impressive business with huge potential to grow. The new investors bring a wealth of experience and will no doubt be of huge value to James and his team over the coming years of expansion.”

As part of the deal, Will Mason and David Totney join the board alongside new Chairman Darryl Eales and Non-Executive, Richard Swann. Debrett’s Private Finance will continue to work with the business.

Day Out With The Kids is looking forward to expanding its services and providing enhanced offerings to its impressive annual audience of over 35 million.

Day Out With The Kids, the UK’s leading ‘things to do’ and days out platform, has announced the successful completion of a management buyout (MBO) led by its CEO, James Morgan. The MBO was supported by a group of private investors and structured by national corporate financiers, Debrett’s Private Finance.

The MBO aims to support the further expansion of the business and provide enhanced offerings to its annual audience of over 35 million. It also plans to focus investment on adding another revenue stream in attraction ticketing.

Commenting on the milestone, CEO James Morgan said: “We have the support of new investors to continue growing, building our audience and offering additional benefits to users of the site and our members. This deal will help unlock the huge potential we have. We have ambitions to become a major player in attraction tickets arena within the next 18 months, amongst other exciting growth plans.”

Will Mason, of Debrett’s Private Finance, added: “It has been an absolute pleasure to work with James and his team who have built a very impressive business with huge potential to grow. The new investors bring a wealth of experience and will

Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.

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