A recent study conducted by NSF, a global leader in food safety and quality, has revealed concerning findings about the current state of food labeling in Belgium. According to the research, only 50% of Belgian consumers believe that current food labels provide sufficient information to make informed food choices.
The comprehensive study surveyed 1,000 Belgian adults, shedding light on the critical role of food labeling in shaping consumer decisions and promoting public health in the country. Katie Glover, EMEA Manager for Regulatory Affairs and Trading Law at NSF, commented on the findings, stating that there is a significant gap between consumer expectations and current labeling practices.
The study also found that 73% of Belgian adults read food labels before making a purchase decision, with this figure rising to 83% among 18-34-year-olds. This highlights the importance of food labeling in the decision-making process for many consumers.
Additionally, the research revealed that 75% of respondents consider more detailed allergen information the most valuable addition to food labels, followed by comprehensive processing information at 72%. This suggests that there is a demand for more comprehensive and transparent labeling.
In fact, 47% of Belgian consumers are willing to pay more for products with such labeling, with an average premium of 10-12%. This further emphasizes the importance of meeting consumer expectations in this area.
The study also revealed a significant gap in consumer expectations when it comes to sustainability concerns. Only 38% of respondents believe that current labels adequately address these concerns. This presents a challenge for the food industry, but also an opportunity for innovation and growth.
In response to these findings, Glover stated, “The fact that half of Belgian consumers feel inadequately informed by current food labels is a clear call to action for the industry.” She added that by prioritizing clarity, standardization, and transparency in food labeling, the industry can empower consumers to make more informed decisions about their food choices.
NSF remains committed to working with the food industry to develop innovative solutions that meet evolving consumer expectations and regulatory requirements. The full whitepaper, offering detailed insights and recommendations, is available on the NSF website.
For more information about food labeling requirements and NSF’s services, visit nsf.org.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.