“New Book Examines the Practical Applications of AI and How it Can Benefit Businesses and Society
The hype surrounding artificial intelligence (AI) has been overwhelming, with many touting it as a technology that will save the world or bring about its downfall. However, amidst all the noise, a critical question remains unanswered: is AI actually useful? And if so, how can it be utilized effectively and for the benefit of all?
For years, AI has dominated headlines, boardrooms, and everyday conversations, with the focus often centered on the potential risks it poses, such as job losses, disruption of industries, and ethical concerns. Yet, there has been a lack of in-depth exploration into how AI can be practically and beneficially applied. This is the challenge that Dr. Bryan Reimer and Magnus Lindkvist address in their new book, How to Make AI Useful: Moving Beyond the Hype to Real Progress in Business, Society and Life. The authors cut through speculation to examine how AI can move beyond its promises and deliver tangible progress that will have a lasting impact long after the hype fades.
Dr. Bryan Reimer comments on the book, stating, “This book is about moving past the hype and fear of AI to focus on what’s truly important – making AI a tool that amplifies human capability, similar to how electricity, the PC, and the smartphone have done. Magnus and I wanted to cut through the noise and show business leaders, policymakers, and individuals everywhere that AI can positively reshape how we work, create, and live. The story of AI is not about replacing humans, but rather about making us better.”
Magnus Lindkvist adds, “While philosophical discussions about the potential dangers of AI are interesting, they are not particularly useful for leaders who want to make a real difference. On the other hand, hands-on “AI for Dummies” manuals do not provide a comprehensive understanding of what this technology can achieve in the long run. Our book fills a gap in our collective understanding of AI’s potential.”
Drawing on decades of research, trendspotting, and hands-on experience, the authors trace the evolution of AI from a mere gimmick to a disruptive force, and now to an essential tool. They break down this journey into three distinct stages:
1. Wow! Phase – This is when AI is seen as a doer, assistant, and creator.
2. Whoa! Phase – This phase is characterized by the realization of the challenges and limitations of AI, as well as the messy process of making it work on a larger scale.
3. Grow! Phase – In this final stage, AI matures, becomes more integrated, and delivers real progress for everyone (if we let it).
Dr. Joseph Coughlin, Founder and Director of the MIT AgeLab and author of The Longevity Economy, praised the book, stating, “AI’s real revolution lies not in its algorithms, but in how we use them. Reimer and Lindkvist shed light on the path from technological wonder to practical progress, making this essential reading for anyone looking to turn tomorrow’s promises into today’s reality.”
How to Make AI Useful challenges readers to rethink AI not as a threat, but as a tool for building smarter businesses, more efficient contributors, and stronger societies.
The book is set to be released on 23rd October 2025 in the UK and 25th November 2025 in the USA by LID Publishing. It will be available in both paperback and e-book formats. For media inquiries, please contact Teya Ucherdzhieva at teya.ucherdzhieva@lidbusinessmedia.com or Mackenzie Berry at berrym@mit.edu.
To learn more about Dr. Bryan Reimer, please visit his website or LinkedIn page. For information about Magnus Lindkvist, please visit his website. To learn more about LID Publishing, please visit their website at www.lidpublishing.com. Pictures of the book cover and the authors can be accessed here.”
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.