Hollywood actor Orlando Bloom has been announced as the new Brand Ambassador for Porsche Design’s Timepiece and Eyewear collections. The announcement was made on Thursday, February 6, 2025, from the brand’s headquarters in Stuttgart, Germany.
Bloom, known for his iconic roles in various films, is also known as one of Hollywood’s most stylish leading men. He is a long-time enthusiast of the Porsche brand and shares a passion for exceptional design, technical innovation, and functionality, making him the ideal fit for this partnership.
In the new image campaign for Porsche Design, Bloom can be seen sporting the brand’s iconic Chronograph 1 timepiece, along with seven selected models of their innovative sunglasses and prescription eyewear. “It’s a great honor to represent Porsche Design as Brand Ambassador. From our first conversation, I was excited about the idea of a partnership. I immediately sensed that the Porsche Design team and I share a mutual passion for great design and a similar mindset. The brand has a unique way of translating the unmistakable design and timeless elegance of icons like the Porsche 911 into lifestyle products. This blend of sports car-inspired aesthetics, unique heritage, and exclusive lifestyle truly fascinates me. It’s exciting to now be part of this success story,” says Bloom.
According to Stefan Buescher, CEO of Porsche Lifestyle Group, Bloom is a perfect match for Porsche Design because he embodies their lifestyle and shares their values of authenticity, style, and a passion for perfection. He believes that Bloom’s international appeal and popularity will enhance Porsche Design’s global awareness and positive perception of their brand. “We are so proud to have him on our team and look forward to partnering on many inspiring and innovative projects together,” says Buescher.
The highlight of the Timepiece campaign is the Chronograph 1 – All Black Numbered Edition. This model draws on the heritage of the iconic Chronograph I, designed in 1972 by F. A. Porsche, the designer of the legendary Porsche 911. As the first all-black chronograph, it revolutionized the watch industry and was directly inspired by the dashboard of the Porsche 911. In 2022, it was completely re-engineered before being reissued by Porsche Design. Like all Porsche Design Timepieces, it is crafted by hand in Porsche’s watch manufactory in Solothurn, Switzerland, where excellence in automotive engineering fuses with the art of Swiss watchmaking. The campaign visuals, designed in the style of the current Timepiece campaign, are presented in the brand’s signature colors of black and red and were staged alongside the watch’s source of inspiration, the Porsche 911.
Another highlight of the campaign is the Eyewear collection, featuring the iconic P’8478 model, designed by F. A. Porsche in 1978. This model made history as the first-ever sunglass model to feature an interchangeable lens system, thanks to its innovative quick-release mechanism. The P’8478 is crafted from lightweight titanium and scratch-proof, virtually unbreakable polycarbonate, combining innovative design with maximum performance and durability. The collection also includes six other sunglasses and prescription styles from the new 2025 Porsche Design Eyewear Collection.
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Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.