ADvendio, a leading provider of sales and revenue management solutions, is pleased to announce its recent partnership with Footballco, the world’s leading football content and media business.
Footballco’s portfolio of football media brands reaches more than 800 million fans a month, with content spanning web, social, video, and audio delivered in 17 languages. It is home to global football media brand GOAL, as well as leading local market titles Kooora (MENA), Calciomercato (Italy), Voetbalzone (Netherlands), and Spox (Germany).
Jenny Hancock, Senior Sales Operations Manager at Footballco, said: “After evaluating the market, it was refreshing to work with ADvendio, who immediately understood our needs and provided solutions. We are confident that the ADvendio platform will increase efficiency and automation at Footballco, across all our users worldwide. This is through their standard out-of-the-box functionality, connectability, and workflow capabilities. Being built on the Salesforce framework, it offers flexibility to support our global business needs, providing more accurate and insightful data. We look forward to a successful partnership.”
Lukasz Wiecek, Footballco’s Head of Finance, added: “By implementing the ADvendio solution, we plan to use the revenue calculation modules and benefit from a greater integration with our accounting system. It appears to be fit for our purposes and is in line with our accounting policies, so we expect ADvendio will be a good improvement for us. Information about open receivables will finally be available to the sales department, and direct costs such as rebates and commissions will be captured to get a complete picture of revenue generated.”
Angus Dowie, Regional Sales Manager for EMEA & APAC at ADvendio, commented: “This is an incredibly exciting opportunity for us to showcase our out-of-the-box solution in a well-respected global digital publisher. Footballco will be a flagship customer for us in the UK market, and is demonstrative of our continued rapid growth. The selection process has been a testament to the increasingly specialized requirements found within the modern media organization, and of the ADvendio solution’s ability to match these. We can’t wait to get started!”
Bernd Bube, ADvendio’s CEO, added: “ADvendio is delighted to expand into the UK market with Footballco. Our team is ready to commence our partnership and look forward to developing our solution to adapt and support the evolving needs of Footballco as they continue to grow into the future.”
ADvendio has partnered with Footballco, the world’s leading football content and media business. Footballco’s media brands reach more than 800 million fans a month with content in 17 languages, including global football media brand GOAL and leading local market titles Kooora (MENA), Calciomercato (Italy), Voetbalzone (Netherlands), and Spox (Germany).
The partnership is expected to increase efficiency and automation at Footballco, through the use of ADvendio’s standard out-of-the-box functionality, connectability, and workflow capabilities, all built on the Salesforce framework. It will also provide more accurate and insightful data, as well as enable the use of the revenue calculation modules and integration with the accounting system.
Jenny Hancock, Senior Sales Operations Manager at Footballco, said: “It was refreshing to work with ADvendio, who immediately understood our needs and provided solutions. We look forward to a successful partnership.”
Lukasz Wiecek, Footballco’s Head of Finance, added: “It appears that ADvendio will be a good improvement for us, giving us access to open receivables and complete picture of revenue generated.”
Angus Dowie, Regional Sales Manager for EMEA & APAC at ADvendio, commented: “This is an incredibly exciting opportunity for us to showcase our out-of-the-box solution in a well-respected global digital publisher. We can’t wait to get started!”
Bernd Bube, ADvendio’s CEO, added: “ADvendio is delighted to expand into the UK market with Footballco. Our team is ready to commence our partnership and look forward to developing our solution to adapt and support the evolving needs of Footballco as they continue to grow into the future.”
ADvendio, a leading provider of sales and revenue management solutions, has announced a partnership with Footballco, the world’s leading football content and media
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.