Age UK Lambeth Launches Festive Fundraising Campaign to Combat Loneliness Among Older Adults This Christmas Season
Thursday, 7 November 2024
London – Age UK Lambeth is proud to announce the launch of their annual festive fundraising campaign, ‘MYHoHoHo’, aimed at bringing joy and support to older individuals in the community during the holiday season. With a focus on addressing the issue of loneliness, which affects 1.2 million older people across the UK, Age UK Lambeth is determined to make a positive impact on the lives of older individuals who may be facing isolation during this time of year.
The campaign, which was officially launched by CEO Paul Coles, aims to raise funds to provide Christmas meals to those who will be on their own by matching them with local volunteers. In addition, the funds raised will also help keep Age UK Lambeth’s services operational over the festive period, a time that can be particularly lonely and isolating for older adults.
Coles shared, “We are excited to launch our ‘MYHoHoHo’ campaign, which is all about spreading joy and making a positive impact on the lives of older adults in Lambeth. This time of year is often challenging for many, and with your support, we can provide companionship, warmth, and vital resources to those in need.”
To support their campaign, Age UK Lambeth is asking for volunteers to sign up to provide an extra serving of their Christmas Day meal to a local isolated and lonely neighbor, bringing companionship and good cheer. They are also asking the community to participate by sharing their Christmas cheer and helping generate funds that will directly support Age UK Lambeth’s essential services and programs. Through JustGiving, individuals can donate and join in the festive spirit of giving, ensuring that no older person in Lambeth feels forgotten during the holiday season.
All funds raised through the campaign will also go towards Age UK Lambeth’s vital support services, including home visits, social activities, and essential care for vulnerable older adults in the area. For more information on how to volunteer, please visit our website or to make a direct donation, visit their Just Giving page.
Together, let’s make this Christmas a time of joy, connection, and support for older individuals in our community.
About Age UK Lambeth:
Age UK Lambeth is dedicated to improving the quality of life for older adults in the Lambeth area. Through a range of services, Age UK Lambeth supports older people by combating loneliness, providing practical help, and encouraging active community participation.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.