On Tuesday, January 23, 2024, Room to Reward, a unique charity, announced a new major group partner. Aimbridge Hospitality EMEA has joined the cause, with 63 properties across their U.K. portfolio signing up to donate breaks in unsold rooms to deserving volunteers nominated by their organizations.
“We are proud to be supporting Room to Reward,” said David Anderson, Divisional President at Aimbridge EMEA. “It’s a simple way for Aimbridge to say thank you to deserving volunteers across the UK and Northern Ireland by donating some of the unsold rooms from our UK portfolio. We are thrilled to be involved and look forward to welcoming volunteer guests to Aimbridge’s hotels soon.”
Room to Reward operates on a simple premise. Hotels donate unsold rooms during times of low occupancy for short breaks (1-2 nights) a year. Charities, community groups, grassroots sports clubs, and any organization that relies on volunteers to deliver their services can nominate their inspirational Hidden Heroes for a well-deserved break. The Room to Reward team then makes it happen.
“We are delighted to welcome Aimbridge Hospitality EMEA to our journey,” said Adam Terpening, Director of the charity. “To have such a large number of hotels from across the company’s UK portfolio joining us is fantastic. It gives our nominated Hidden Heroes an even greater choice for their well-earned break. The backing of such a prestigious hospitality company is also wonderful for us as a charity. The Aimbridge team has been amazing to work with, and we are so grateful and appreciative of their support.”
Founded in 2015, Room to Reward works with almost 1000 hotels across the U.K and Republic of Ireland. Over 3000 volunteers from more than 900 charities, community groups, and voluntary organizations have been nominated for a break in recognition of their dedication and commitment. Collectively, hotels have donated over £1 million worth of breaks in rooms that would otherwise sit empty and unsold.
To find out more about the properties and destinations in the Aimbridge portfolio, visit: aimbridgeemea.com/portfolio.
To find out more about Room to Reward, the hotels and charities involved, and stories from some of the volunteers nominated, visit: www.roomtoreward.org.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.