Women in professional football face financial uncertainty, with 64 per cent of women stating that financial barriers stopped them from pursuing their athletic passions. In the lead up to the 2023 Women’s World Cup in Australia and New Zealand, Allianz has launched two new initiatives to help women overcome financial uncertainty and achieve their goals with confidence and financial know-how.
The Squared Ball campaign and Allianz Ready Coach financial training initiative, both launched by Allianz, seek to draw attention to the financial challenges and associated uncertainties faced by women in football and offer the tools to counter them. The Squared Ball symbolises the many challenges and hardships faced by women in professional football, while Allianz Ready Coach provides free, tailor-made financial training to aspiring professional female footballers.
Christian Deuringer, Head of Global Brand Management at Allianz SE, said: “The data clearly shows that financial barriers, among others, are what keep women from pursuing their passion as professional footballers. Knowledge about financial issues and a clear understanding of one’s own plans and options can help young female athletes pursue their careers with financial confidence.”
Allianz Ready Coach Alessandra Jovy-Heuser (Aless) added: “When I was a professional athlete, I wished I had someone with financial expertise to help me. It’s important that young female athletes are supported in building their financial foundation and are prepared for the future. From starting out to signing a contract and long-term career planning, financial knowledge is a critical component to getting ahead in the game and turning your passion into a career. As an Allianz Ready Coach, I’m happy to be able to offer tips on how to use and invest money effectively.”
The Squared Ball and Allianz Ready Coach form part of Allianz’s commitment to promote financial literacy and reduce financial insecurity. This commitment includes the Allianz Financial Literacy Hub which features research on financial literacy, the Allianz Future Workout for the next generation of athletes and the Allianz Finance Coach Training for young people.
Florian Amberg, Allianz Group Head of Public Relations & Communications Intelligence, said: “Financial hurdles should not stand in the way of achieving professional dreams. Allianz’s commitment to promote financial literacy and reduce financial insecurity equips young people with the right tools to make informed decisions about their finances.”
Allianz SE is one of the world’s leading insurers and asset managers with more than 100 million private and corporate customers in more than 70 countries.
Today, Allianz has announced the launch of two new initiatives to help female footballers overcome financial uncertainty on their path to professional football. The Squared Ball campaign and Allianz Ready Coach financial training initiative, both launched by Allianz, seek to draw attention to the financial challenges and associated uncertainties faced by women in football and offer the tools to counter them.
“The data clearly shows that financial barriers, among others, are what keep women from pursuing their passion as professional footballers,” said Christian Deuringer, Head of Global Brand Management at Allianz SE. “Knowledge about financial issues and a clear understanding of one’s own plans and options can help young female athletes pursue their careers with financial confidence.”
Allianz Ready Coach Alessandra Jovy-Heuser (Aless) added: “When I was a professional athlete, I wished I had someone with financial expertise to help me. It’s important that young female athletes are supported in building their financial foundation and are prepared for the future.”
The Squared Ball and Allianz Ready Coach form part of Allianz’s commitment to promote financial literacy and reduce financial insecurity. This commitment includes the Allianz Financial Literacy Hub which features research on financial literacy, the Allianz Future Workout for the next generation of athletes and the Allianz Finance Coach Training for young people.
Florian Amberg, Allianz Group Head of Public Relations & Communications Intelligence, said: “Financial hurdles should not stand in the way of achieving professional dreams. Allianz’s commitment to promote financial literacy and reduce financial insecurity equips young people with the right tools to make informed decisions about their finances.”
Allianz SE, one of the world’s leading insurers and asset managers, has launched two initiatives to help female footballers overcome financial uncertainty on their path to professional football.
The Squared Ball campaign and Allianz Ready Coach financial training initiative both seek to draw attention to the financial challenges and associated uncertainties faced by women in football and offer the tools to counter them. 64 per cent of women stated that financial barriers stopped them from pursuing their athletic passions.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.