Stephanskirchen, Germany – Marc O’Polo, the popular casual lifestyle brand, has announced that Toni Kroos, Germany’s most successful footballer and one of the best in the world, will be their new menswear testimonial. The collaboration aims to increase the brand’s relevance in the menswear category, attract new customers, and further establish Marc O’Polo as a desirable brand.
The partnership will kick off with the Fall/Winter 2024 campaign, which will be featured in all Marc O’Polo countries and touch-points starting in late August 2024. This will be the largest menswear activation in the brand’s history and will include a wide-reaching media campaign to promote the collaboration.
Toni Kroos, who has spent most of his career playing for Real Madrid, one of the world’s biggest clubs, and is a star of the German national team, is known for his exceptional athletic abilities and outstanding performance on the field. His success has earned him great recognition and relevance both nationally and internationally.
Aside from his football career, Kroos is also known for his strong personality and social responsibility through his Toni Kroos Academy and foundation. He is also a family man and has a significant media following, with over 45 million followers on Instagram. These qualities make him the perfect fit for a partnership with Marc O’Polo, as they align with the brand’s values.
Founded in Stockholm in 1967, Marc O’Polo is known for its contemporary lifestyle, combining authenticity, modernity, and innovation with a relaxed Scandinavian spirit. The brand places a strong emphasis on premium quality, sustainable design, and responsible action. Their product range includes Marc O’Polo Modern Casual, Marc O’Polo DENIM, Marc O’Polo SHOES, Marc O’Polo ACCESSORIES, and licenses for BODYWEAR, BEACHWEAR, EYEWEAR, HOME, and JUNIOR. They also offer special capsule collections and collaborations with international lifestyle brands.
Headquartered in Stephanskirchen, Germany, Marc O’Polo’s products are available in 41 countries through their online shops. They are also represented by over 2,300 retail and franchise partners as well as their own stores in 60 countries.
For more information, please contact:
Albert Fetsch
Group Manager Corporate Communications & Public Affairs
MARC O’POLO SE
HOFGARTENSTRASSE 1 83071 STEPHANSKIRCHEN
T +49 8036 90-1676
M +49 172 8126 416
AlbertFetsch@marc-o-polo.com
WWW.MARC-O-POLO.COM
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.