In response to a significant decline in organic reach across social media platforms, Flixier.com has released a free Content Repurposing Guide designed to support creators, marketers, and publishers in adapting to the changing digital landscape. The cloud-based video editing platform reports that average organic reach has dropped by over 60% since 2022. Their new guide provides actionable steps to repurpose content effectively across different platforms, helping creators restore lost engagement.
Industry data from outlets like Socialinsider.io revealed that Facebook’s average reach has dipped to as low as 2.6%, while Instagram—although slightly stronger—has still seen an 18% drop. The overall decline signals a turning point for digital content strategies.
Massive Reach Declines Despite Follower Growth
Flixier’s internal survey of major publishers paints a troubling picture: even with up to 20% growth in follower count, the majority of creators still reported severe reach losses. Some now receive only a fraction of the traffic they once gained through Facebook—between 10% and 20% of previous levels.
“In this context, most senior management starts to question further investment into organic social or even winds down on social media activity,” notes Paul Ruscior, CEO and co-founder of Flixier.com. “To help influencers, content creators and marketing managers uphold their efficiency and meet KPI goals, content creation needs to be streamlined.”
AI Tools Help Creators Do More With Less
Content repurposing—reusing videos for new channels—is gaining popularity as a method to reach new audiences without starting from scratch. Yet, it often requires time, manual editing, and multiple platform-specific versions.
Flixier’s guide shows how AI can transform this process. From automatic captions to voiceovers and real-time transcription, intelligent tools can significantly cut down production time. This allows creators to increase output and maintain relevance, even as organic reach continues to shrink.
In Flixier’s step-by-step guide Take back 60% of your reach: Repurpose content and reconnect with your audience through a better medium choice and the right editing toolkit, the authors outline all the steps needed to increase content’s reach on average by 60%.
Highlights from the Guide and Case Studies
All details are available at: https://flixier.com/blog/video-repurposing-combat-falling-social-media-reach-with-content-repurposing, but some of the key takeaways are:
Features:
- 70% time saved
- Reach increase average of 25% (up to 45% reported)
- 9 supported platforms for simultaneous video auto-publish
- 1080p (Full HD) / 4k
- Ratio conversions (16:9, 9:16, 1:1, 4:5, 2:3)
- Compatible with all operating systems (Windows, Mac, Chrome, Linux) through browser
- Exported videos are always saved as MP4 to ensure maximum compatibility with any online platform, can also export the audio as MP3, or turn segments into GIFs easily.
- Seamless integrations with cloud storage providers like Google Photos, Google Drive, Dropbox, OneDrive, Twitch, Zoom, Soundcloud & external links, besides lightning-fast import for computer uploads.
- Generate and edit captions easily, and customize the colors and animations in Flixier to keep them consistent across all platforms.
- Brand kit for fonts and colors
Case Studies: Success Stories of Content Repurposing
Content repurposing helps most content creators see a considerable uptick in their cross-channel reach. On average, the period spent on creating content, whether that’s shooting, editing, and sharing posts, was cut down by 70%, all while most users reported a significant reach increase, of 25% or even 45% in some cases. Flixier analyzed examples of creators who took back control of their content’s performance and went from declining reach to explosive growth simply by repurposing their content, leveraging Flixier’s AI technologies.
Reported were results such as a 320% increase in total engagement across all platforms, a 240% increase in total number of followers, 89% monthly increase in sales, and a shortening of the sales cycle by 23 days.
CEO and co-founder Paul Ruscior adds: “One of our newest clients reported a 34.6% rise in traffic and 20% more bookings, especially after repurposing preexisting reels to TikTok, as well as to YouTube shorts, instead of just Facebook.”
About Flixier
Flixier is a cloud-based online video editing platform that enables users to create and edit videos directly within their web browsers, eliminating the need for powerful hardware or installing software. Founded in 2018, Flixier is trusted by users in over 190 countries, with over 2000 hours of natively-edited videos getting published monthly.
