Laverana GmbH & Co. KG, a Lower Saxony-based company, was recently awarded the Sustainable Beauty Award Europe 2025 in the “Pioneer” category at the European Cosmetic Summit in Paris on October 22, 2025. The award, presented by ecovia intelligence since 2013, recognizes companies in the beauty industry that develop and consistently advance innovative approaches to promoting sustainability.
Laverana was honored for its scientific excellence in natural cosmetics development, its holistic sustainability concept, and its role as an industry pioneer. The company, headquartered in the Hanover region, has been producing exclusively certified natural cosmetics for over 35 years, following its own principles in the transformation areas of science, nature, and resources.
Nature is the origin and inspiration for all lavera products. Only a healthy environment ensures high-quality raw materials and a livable future – Laverana follows this principle today. The company has taken extensive measures to reduce CO₂ emissions and uses sustainable packaging materials. They also have their own large-scale photovoltaic system that generates 20 percent of the required energy at their Bantorf site, using 100 percent green electricity.
In addition to their commitment to a healthy environment, Laverana also focuses on innovative research and development. Through intensive basic research and the development of special manufacturing processes, they create innovative products with the full power of natural ingredients. This results in care concepts with high-quality natural active ingredients, optimal skin compatibility, and numerous market premieres in the field of natural cosmetics.
The company’s research team follows a holistic approach, avoiding parabens, silicones, and artificial fragrances and instead relying on natural, skin-friendly ingredients. In addition, Laverana is committed to using 100 percent natural cosmetics, complying with the guidelines for certified natural cosmetics and predominantly using plant-based raw materials from certified organic and sustainable cultivation. This commitment is evident through their NATRUE label, which they co-founded to preserve the highest standards and secure them for consumers worldwide.
Laverana’s mission is to make high-quality natural cosmetics accessible to everyone. Their products cater to all skin types, ages, and genders, at reasonable prices and for real needs. The lavera brand stands for exclusive care that excludes no one and is present wherever natural beauty is found in real life.
Sabine Kästner, Corporate and Sustainability Division at Laverana, expressed their pleasure at receiving the Pioneer award, saying, “We are very pleased about this award in the Pioneer category, which recognizes our consistently sustainable commitment as well as our scientific achievements internationally. It has never been enough for us to simply produce natural cosmetics. Our pioneering spirit is present today as it was in 1987 when we were founded – as is our holistic approach for people, nature, and society. This award honors our aspiration to live sustainability holistically and to continuously set new standards in the industry – as well as every employee who contributes to this daily. We work with nature every day, our cosmetics work with the power of nature, and we want to protect and preserve nature at the same time.”
Laverana GmbH & Co. KG was founded in 1987 by Thomas Haase and is headquartered in the Hanover region. They develop, produce, and distribute certified natural cosmetics and are one of the leading natural cosmetics manufacturers in Europe. For more information on their products, please visit their website or contact their press office.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.