Former CEO and Co-Founder of has·to·be Martin Klässner has today unveiled his new venture GrowthSquare GmbH, which offers a people-centric strategy execution methodology, known as the ‘Art of Acceleration’ (AOA).
Klässner and colleagues developed the AOA methodology while working at has·to·be, which allowed the company to outperform its competitors and scale successfully. The methodology is now being offered as a solution to businesses looking for ways to boost their success or fulfil their international growth potential.
Klässner said: “Our experience with has·to·be made it clear that the success of a business is directly connected to an ability to foster constructive thinking and empower employees to make their own decisions. Intrinsic motivation increased considerably throughout the organisation and it went on to become the European market leader.”
The AOA methodology can be adapted to any business model, any industry and any organisation size. It is complemented by an AOA cloud-based management platform, and companies of several hundred employees are already experiencing success with it.
Headquartered in Radstadt, GrowthSquare GmbH was founded in 2023 with the aim of supporting businesses in executing their strategies as quickly and efficiently as possible.
Jerolim Filippi, Co-Founder of GrowthSquare GmbH, said: “We are confident that our AOA methodology will revolutionise the way businesses operate, just as it did for has·to·be. We look forward to helping even more companies unlock their full potential.”
GrowthSquare GmbH, a solutions provider specialising in the ‘Art of Acceleration’ (AOA) methodology, has been founded by former CEO and Co-Founder of has·to·be Martin Klässner and Jerolim Filippi.
The AOA methodology, developed by Klässner and colleagues at has·to·be, allows businesses to foster constructive thinking and empower employees to make their own decisions, leading to increased intrinsic motivation. This enabled has·to·be to become the European market leader before its sale for €250 million.
GrowthSquare is now offering the AOA methodology as a solution to businesses looking for ways to boost their success or fulfil their international growth potential. It can be adapted to any business model, any industry and any organisation size and is complemented by an AOA cloud-based management platform.
Headquartered in Radstadt, GrowthSquare GmbH was founded in 2023 with the aim of supporting businesses in executing their strategies as quickly and efficiently as possible.
Jerolim Filippi, Co-Founder of GrowthSquare GmbH, said: “We are confident our AOA methodology will revolutionise the way businesses operate, just as it did for has·to·be. We look forward to helping even more companies unlock their full potential.”
Martin Klässner, Co-Founder of GrowthSquare GmbH, added: “Our experience with has·to·be made it clear that the success of a business is directly connected to an ability to foster constructive thinking and empower employees to make their own decisions. Intrinsic motivation increased considerably throughout the organisation and it was this that enabled us to become the European market leader.”
GrowthSquare GmbH is offering the ‘Art of Acceleration’ (AOA) methodology as a solution to businesses looking to boost their success or fulfil their international growth potential. Developed by former CEO and Co-Founder of has·to·be Martin Klässner and colleagues, the methodology allows businesses to foster constructive thinking, empower employees and increase intrinsic motivation.
Headquartered in Radstadt, GrowthSquare GmbH was founded in 2023 with the aim of supporting businesses in executing their strategies as quickly and efficiently as possible. The AOA methodology is complemented by an AOA cloud-based management platform, and companies of several hundred employees are already experiencing success with it.
Jerolim Filippi, Co-Founder of GrowthSquare GmbH, said: “We are confident our AOA methodology will revolutionise the way businesses operate, just as it did for has·to·be. We look forward to helping even more companies unlock their full potential.”
Martin Klässner, Co-Founder of GrowthSquare GmbH, added: “Our experience with has·to·be made it clear that the success of a business is directly connected to an ability to foster constructive thinking and empower employees to make their own decisions. Intrinsic motivation increased considerably throughout the organisation and
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.