Munich, Germany – AVATR, a leading luxury electric vehicle brand, hosted its “Brilliant New Horizon Brand Day” at UTOPIA München on September 7, 2025. The event marked the global debut of AVATR VISION XPECTRA, the world’s first emotionally intelligent concept car. The brand aims to redefine future mobility aesthetics and embody the concept of “Emotive Luxury” through original design and emotive intelligent technology.
During the event, Chen Zhuo, President of AVATR Technology, stated, “AVATR is not just an electric vehicle company. We embody high-end sophistication, characterized by intelligence, design, and technology. But what truly sets us apart is our emotional connection.” The brand plans to enter over 50 countries this year, with approximately 190,000 global car owners and over 160 channel networks, cementing its position as a global brand.
From September 9 to 14, AVATR will showcase its core models at the 2025 Munich Motor Show (IAA). At the Königsplatz exhibition area, the brand will adopt an immersive dual-scenario approach, combining indoor and outdoor displays to showcase its achievements in original design and intelligent technology.
The highlight of the event was the global debut of AVATR VISION XPECTRA, born at AVATR’s Global Design Center in Munich, Germany, led by Chief Design Officer Nader Faghihzadeh. The center brings together nearly 200 creative talents from 25 countries, shaping the brand’s unique design philosophy. AVATR VISION XPECTRA aims to convey a sense of new luxury defined by seamless connection and multi-dimensional integration, with its design inspiration coming from “the power of natural energy.” The exterior presents a bold and composed style, while the interior integrates materials and cutting-edge technology, creating an intelligent, personalized immersive space.
In addition to its luxury vehicles, AVATR also embodies emotional intelligence through its Cortex innovative technology, which combines touch and gesture control to adapt the level of emotional intelligence, delivering a mobility experience that defies imagination.
AVATR is accelerating its global expansion from its headquarters in Munich, Germany. The brand aims to redefine the value perception of new luxury with “Emotive Luxury” and inject its systematic R&D, manufacturing, and global synergy advantages into its core. AVATR has won the favor of approximately 190,000 car owners and plans to enter over 50 countries this year, establishing a network of over 160 channels.
AVATR is committed to advancing original design and intelligent technology and aims to become a leading international name in the realm of new luxury intelligent electric vehicles. This achievement highlights the robust evolution of China’s intelligent manufacturing and its progression towards high-end markets, cementing the brand’s position as a global luxury electric vehicle leader.
For more information, please contact:
Mr. Fu Meng, AVATR Public Relations Department
10th Floor, Tower A, Phase 1, Financial Street, No. 1539 Zhongxing Road, Jing’an District, Shanghai
meng.fu@avatr.com
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.