Leading mobile payments and messaging solutions provider Fonix has announced an exclusive two-year partnership extension with Bauer Media, a top commercial audio broadcaster and publisher. This renewed agreement marks eight years of successful collaboration between the two companies and solidifies Fonix’s position as the trusted partner for mobile engagement and monetisation in the broadcast sector.
The extended partnership will see Fonix’s powerful Campaign Manager Platform continue to drive mobile interactive services across Bauer’s extensive radio and digital portfolio. This includes popular brands such as KISS, Magic Radio, Absolute Radio, Greatest Hits Radio, Take a Break, and TV Choice. Fonix’s technology will enable seamless, innovative mobile experiences for millions of listeners, from competitions to audience engagement tools.
Jo Baldwin, Managing Director of Enterprise at Bauer Media Audio UK, expressed excitement about the partnership, stating, “At Bauer, we are always looking for new ways to deepen audience engagement, and mobile interactivity plays a vital role in that strategy. Fonix’s reliable and scalable platform has been central to delivering seamless, high-impact listener experiences across our brands. This renewed partnership ensures we can continue evolving how audiences connect with us, creating even more engaging and dynamic content in the years ahead.”
Fonix CEO Rob Weisz also shared his enthusiasm for the extended partnership, saying, “Our partnership with Bauer Media Group over the past eight years highlights the growing importance of mobile-driven interactivity in the broadcast industry. This exclusive two-year extension is a testament to the success we’ve achieved together, and we’re excited to continue delivering cutting-edge solutions that drive audience engagement and revenue growth for Bauer.”
Founded in 2006, Fonix is a fast-growing, innovation-driven company headquartered in London. They work with organizations across media, charity, entertainment, and enterprise sectors to drive revenue and enhance audience engagement through mobile technology. Fonix counts industry leaders such as ITV, Bauer Media, RTÉ, Global, Paramount, Comic Relief, and BBC Children in Need as their trusted clients.
Bauer Media Group is a media business focused on creating content that matters to millions of people across Europe. Their offer covers print and online publishing, audio broadcasting and entertainment, Out of Home advertising, and investments in other media-related sectors. They are one of Europe’s largest publishers, with almost 500 million copies sold each year. Their workforce of over 12,000 shares a common purpose: to deliver content and services that enrich people’s everyday lives. For more information, please visit www.bauermedia.com.
Derick is an experienced reporter having held multiple senior roles for large publishers across Europe. Specialist subjects include small business and financial emerging markets.