Beau Bronzage, the multi-award-winning tanning brand, has unveiled a pioneering new scent technology that finally eliminates the notorious ‘biscuit’ odour that plagues traditional self-tanning products—setting a new benchmark in beauty innovation after 18 months of formulation work.
Unlike previous attempts to mask or cover up the telltale DHA smell, this development takes a science-led approach to how tanning formulations interact with the skin. Blind test participants reported a distinctly fresh and elegant aroma, featuring hints of pear and freesia—a personal touch drawn from founder Victoria Hargrave’s go-to luxury perfume.
Victoria’s career in the tanning industry began over a decade ago when she opened The Tanning Room in Witney, Oxfordshire. From that single location, she grew a reputable network of six boutique salons across three counties, each defined by a client-first approach and exceptional service.
Fed up with the absence of salon-grade tanning products that were reliable, luxurious, and pleasant-smelling, she took matters into her own hands. With the mantra “if it doesn’t exist, build it,” she founded Beau Bronzage—a premium collection of UK-made, eco-conscious, vegan self-tanners that feature 100% organically sourced DHA. Today, the brand is a favourite among beauty enthusiasts and professionals, offering everything from tinted mousses to gradual lotions, enhancer drops, and salon solutions.
The debut of the new fragrance innovation will feature in Beau Bronzage’s flagship Medium Tanning Mousse, launching exclusively for VIP customers on 1st June at a special price of £24.95. With anticipation building, early pre-orders are now being accepted.
Beau Bronzage, which translates to “beautiful tan” in French, stands for much more than a sun-kissed glow. Victoria said: “It’s about confidence, self-care, and feeling fantastic in your skin, no matter your age or size. Whether it’s for a holiday, a big event, or simply to feel your best every day, Beau Bronzage makes tanning a luxury experience from the very first pump. Be beautiful. Be Beau Bronzage.”
To access early VIP launch access for the Pear & Freesia Tanning Mousse, visit beaubronzage.co.uk.
